Getting started with online video isn't as daunting of a task as some people make it out to be. There are really three things that you need.
First of all you need a camera, you have to get yourself onscreen somehow. How much you want to spend on that camera is kind of up to you. Video quality isn't really as important as the content, which is one of the other things you are going to need.
Content is king. If you don't have anything relevant to say, it doesn't matter how good the video quality actually is. You can get away with shooting with something like the Flip HD or even using the iPhone 4, which shoots pretty good looking HD video. I'm actually using the iPhone 4 for a different series. The third thing you need, the first two being a camera and content, is probably some form of computer. You don't want to do a whole lot of editing in a Vlog. You want it to be very conversational and honest, but doing a lot of editing takes that away.You are still going to need to get it up on the web somehow and other than the iPhone 4, which has some editing and posting capabilities, you are going to need something to get the video from the camera to the computer, polish it a little bit and get it up to YouTube, your website, blog or wherever you are going to put it. I really suggest using a Mac. They are very easy to use and come installed with iMovie, which is a very easy to use video editing system. You can add some lower thirds and graphics without learning something like Final Cut Pro, which is what I use.
If you have any questions or topics you'd like addressed, email me at justin@cantaloupe.tv or find me on twitter: @justingutwein. I hope this is helpful to you, I will be diving deeper into cameras and content in some later episodes. Thanks a lot!
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My goal with this series is to help the average person start producing video content for their web presence.
Last week Christian and JD found themselves with a few free hours between shoots at the Indiana State Fair. Earlier that day they heard of deep fried butter being sold this year.
So they fired up the camera and were off to learn about this culinary wonder. They spoke with the owner of the butter stand, a number of customers and even consulted a dietitian. They ended up with a web video that provides a glimpse of what this battered, buttered, ball is all about.
Our time with our friend and intern, Lily Cameron, has come to an end. We all got together and went to Arni's to bid her farewell.
This short web video was shot on the iPhone 4 and is the first in an ongoing series, chronicling Cantaloupe lunches around Indianapolis.
We produce lots of web videos, and we are very proud of them. Each week we will showcase one. Sometimes they will be funny, feature compelling characters, showcase best practices for online video marketing, and hopefully even be entertaining.
Kevin and JD traveled to Florida with with three camera packs. They were given full access to the campus to make sure that any angle they wanted to shoot was shot. This is a great example of using an interesting story to promote a product.
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Every week, Cantaloupe chooses a place to go to lunch and puts together a short web video documenting it. Tell us where you'd like to see us go to lunch at facebook.com/cantaloupe.tv or on twitter: @cantaloupe_tv
This short web video was shot on the iPhone 4 and is the first in an ongoing series, chronicling Cantaloupe lunches around Indianapolis.
We produce lots of web videos, and we are very proud of them. Each week we will showcase one. Sometimes they will be funny, feature compelling characters, showcase best practices for online video marketing, and hopefully even be entertaining.
We want to share this story because it exudes the raw power of authentic storytelling. There is not one frame of video that is not authentic (even the dramatic head turn!)
Another fun fact about this web video: It was my first complete video using HDSLR's. The whole thing was shot by a two man team, in 2 locations, in about a 5 hour window with a Canon 7D, Canon T2i and Zoom H4N Recorder.
We want to share this story because it exudes the raw power of authentic storytelling. There is not one frame of video that is not authentic (even the dramatic head turn!)
By focusing on story and not the product, IMMI has allowed the viewers to share this powerful story with all their friends without feeling guilty about spamming their friends with a marketing video. That means the "sharability" factor increases and is more likely to hit a wider audience. From that audience, people that choose to learn more about RollTek can watch a more straightforward "About Rolltek" video.
Another fun fact about this web video: It was my first complete video using HDSLR's. The whole thing was shot by a two man team, in 2 locations, in about a 5 hour window with a Canon 7D, Canon T2i and Zoom H4N Recorder.
We produce lots of web videos, and we are very proud of them. Each week we will showcase one. Sometimes they will be funny, feature compelling characters, showcase best practices for online video marketing, and hopefully even be entertaining.
The point of this web video is pure entertainment. Sure, there are still some behind the scenes hopes. We hope you like and share it. We hope it gets in front of people that have never heard of us, and we hope some of those people decide to go to our website to learn more about us and maybe want to buy our services. However, our viewers aren't going to share a video of us talking about ourselves with their friends, so we better do something people might actually want to see!
The point of this web video is pure entertainment. Sure, there are still some behind the scenes hopes. We hope you like and share it. We hope it gets in front of people that have never heard of us, and we hope some of those people decide to go to our website to learn more about us and maybe want to buy our services. However, our viewers aren't going to share a video of us talking about ourselves with their friends, so we better do something people might actually want to see!
We produce lots of web videos, and we are very proud of them. Each week we will showcase one. Sometimes they will be funny, feature compelling characters, showcase best practices for online video marketing, and hopefully even be entertaining.
What makes this web video interesting is the 'behind the scenes' look at firefighter gear. I personally had no idea any of this may be an issue until I went to shoot the video. From an internet marketing standpoint, it does a great job of hiding the 'product demo' into a story about these firemen.
What makes this web video interesting is the 'behind the scenes' look at firefighter gear. I personally had no idea any of this may be an issue until I went to shoot the video. From an internet marketing standpoint, it does a great job of hiding the 'product demo' into a story about these firemen.
If this were a list, I wouldn't read it. Just goes to show the power of video marketing!
The biggest mistake most people make in video marketing is trying to do all of the 'heavy lifting' themselves. There are millions of people out there online, create something that even people outside of your target audience can enjoy.
Above is a video from a contest Interactive Intelligence held. They took the simple idea that "Brilliant Technology can't solve every problem" and had a series of entertaining and funny web videos created. I will say that most of them are a little long, but it's still better than 2.5 minutes of someone talking about their software.
This is a perfect video for video marketing because it speaks to a wide audience. Anybody that watches this can relate to it and will more than likely find it funny. That increases the chance that they will share it with their friends.
That means that even if they aren't Interactive Intelligence's target audience, one of the 5 friends they share it with may be. People like to be entertained, give them what they want!
Justin Gutwein
Above is a video from a contest Interactive Intelligence held. They took the simple idea that "Brilliant Technology can't solve every problem" and had a series of entertaining and funny web videos created. I will say that most of them are a little long, but it's still better than 2.5 minutes of someone talking about their software.
This is a perfect video for video marketing because it speaks to a wide audience. Anybody that watches this can relate to it and will more than likely find it funny. That increases the chance that they will share it with their friends.
That means that even if they aren't Interactive Intelligence's target audience, one of the 5 friends they share it with may be. People like to be entertained, give them what they want!
Justin Gutwein
We produce lots of web videos, and we are very proud of them. Each week we will showcase one. Sometimes they will be funny, feature compelling characters, showcase best practices for online video marketing, and hopefully even be entertaining.
Cantaloupe spent a day with race car driver, Tony Stewart, at a commercial shoot for a foundation he supports. It was fun for us to accomplish all of our production needs without interrupting the commercial production. It reminded us of how much we can accomplish with just a little time.
Cantaloupe spent a day with race car driver, Tony Stewart, at a commercial shoot for a foundation he supports. It was fun for us to accomplish all of our production needs without interrupting the commercial production. It reminded us of how much we can accomplish with just a little time.
A short and fun web video where JD looks for a good picture to take at Napa Valley's Castello di Amorosa. An 80 million dollar castle and winery in California.
We produce lots of web videos, and we are very proud of them. Each week we will showcase one. Sometimes they will be funny, feature compelling characters, showcase best practices for online video marketing, and hopefully even be entertaining.
The Chicagoland Chamber wanted to take a different approach to recruting. This is the first in a series of online themed videos including members of the chamber. This video features Jim Tyree.
By sticking to a theme, in this case, vision, the Chamber gets to showcase themselves without talking about themselves. It creates a more 'watchable' video. The theme also lends itself to the style of the video, which helps keep the web video engaging.
Justin Gutwein
The Chicagoland Chamber wanted to take a different approach to recruting. This is the first in a series of online themed videos including members of the chamber. This video features Jim Tyree.
By sticking to a theme, in this case, vision, the Chamber gets to showcase themselves without talking about themselves. It creates a more 'watchable' video. The theme also lends itself to the style of the video, which helps keep the web video engaging.
Justin Gutwein
The World Cup kicks off in 4 days! Adidas has put together a great web video to promote themselves. It features soccer players in the famous "Cantina Scene" from Star Wars. The editing is done really well, and fans of the movie or soccer should enjoy it.
This is a great example of good internet marketing. Adidas could talk about shoes, but instead they just decide to entertain you. All I have to say is Snoop Dog with a lightsaber, what else could you want?
Justin Gutwein
This is a great example of good internet marketing. Adidas could talk about shoes, but instead they just decide to entertain you. All I have to say is Snoop Dog with a lightsaber, what else could you want?
Justin Gutwein
We produce lots of web videos, and we are very proud of them. Each week we will showcase one. Sometimes they will be funny, feature compelling characters, showcase best practices for online video marketing, and hopefully even be entertaining.
This week's video was produced for RJE Business interiors. It continues the ongoing reality series of life in their business. Technically, this is a product introduction video. It is done in such a different way, by the time you realize its a product video, you've already been watching and entertained for 2 minutes.
RJE has enjoyed a lot of success in their video marketing. They understand that even though they are selling products, they are really selling their people. Each one of their videos highlights their staff, which is a group of fantastic people. Learn more about them at rjefurn.com
Justin Gutwein
This week's video was produced for RJE Business interiors. It continues the ongoing reality series of life in their business. Technically, this is a product introduction video. It is done in such a different way, by the time you realize its a product video, you've already been watching and entertained for 2 minutes.
RJE has enjoyed a lot of success in their video marketing. They understand that even though they are selling products, they are really selling their people. Each one of their videos highlights their staff, which is a group of fantastic people. Learn more about them at rjefurn.com
Justin Gutwein
In order for a web video to gain viral traction, it has to have something unique about it. You can't just copy someone else and put your logo on it. Well, you can, but it probably won't work very well.
Ozzy Osbourne has a new album coming out. To gain awareness, this video was put together. It currently has over 1 million views and is video marketing at it's best! It's a fun, creative and amusing video that isn't him talking about the album or just a music video. It does feature a song from the album, so that's nice.
The best part is, people want to talk about it, so they embed it in their blogs, ahem, tweet to their followers, share on Facebook and email to each other, which gives this web video even more viral traction. Are you trying to reach new customers? Do you think a video about you talking about your company is going to spread across the web?
Remember, get creative and have fun!
Justin Gutwein
Ozzy Osbourne has a new album coming out. To gain awareness, this video was put together. It currently has over 1 million views and is video marketing at it's best! It's a fun, creative and amusing video that isn't him talking about the album or just a music video. It does feature a song from the album, so that's nice.
The best part is, people want to talk about it, so they embed it in their blogs, ahem, tweet to their followers, share on Facebook and email to each other, which gives this web video even more viral traction. Are you trying to reach new customers? Do you think a video about you talking about your company is going to spread across the web?
Remember, get creative and have fun!
Justin Gutwein
I don't know about you, but I have never seen a school bus on it's side before. Christian and I were shooting a web video at Bartholomew County's Bus Driver Training Facility for our client IMMI. Part of the training is what to do in the event of a bus rollover. As you see, they take their training very seriously!
Justin Gutwein
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