I originally wanted to interview Michael Davey, Cantaloupe's Project Manager, (and overall great guy) but he was using the restroom so I opted for the closest person in proximity to me, Stacy Billanti, our CEO. I guess it's fitting that my first vlog would be an interview with our CEO. We talked about the usuals. Authentic Storytelling, our frustrations in getting people to tell good stories, what is a good story, etc. etc.
Honestly, I just watched it and even though I caught her off guard and it wasn't rehearsed I still felt like she came off a bit "markety." No offense to Stacy. She's not your typical CEO and definitely not over "messagey" or "markety." But, it's hard not to be when you're on camera and you know this video will, in some way be used for marketing. That's the trick. How can you plan and produce video for the web without it being the same old regurgitation of marketing messages? It's hard enough when it really is candid. That is where Cantaloupe comes in.
I'm not going to explain it all here but this vlog will hopefully give you a little insight into how Cantaloupe thinks about using video online to your best advantage. Hopefully through some candid interviews around the office, unannounced and unedited we can cut through some of the marketing crap and get some real comments from the heart.
You can expect some more difficult questions from myself as these vlogs keep going. This one was hopefully just a warm up.
Also, I mention in this vlog that software companies are generally boring and have the same marketing messages. Please don't take offense:) All software companies do cool stuff. BUT, it's hard to talk about it without it being boring. But have no fear, it's our job to make sure you don't get stuck in a rut when you market with video online.
Honestly, I just watched it and even though I caught her off guard and it wasn't rehearsed I still felt like she came off a bit "markety." No offense to Stacy. She's not your typical CEO and definitely not over "messagey" or "markety." But, it's hard not to be when you're on camera and you know this video will, in some way be used for marketing. That's the trick. How can you plan and produce video for the web without it being the same old regurgitation of marketing messages? It's hard enough when it really is candid. That is where Cantaloupe comes in.
I'm not going to explain it all here but this vlog will hopefully give you a little insight into how Cantaloupe thinks about using video online to your best advantage. Hopefully through some candid interviews around the office, unannounced and unedited we can cut through some of the marketing crap and get some real comments from the heart.
You can expect some more difficult questions from myself as these vlogs keep going. This one was hopefully just a warm up.
Also, I mention in this vlog that software companies are generally boring and have the same marketing messages. Please don't take offense:) All software companies do cool stuff. BUT, it's hard to talk about it without it being boring. But have no fear, it's our job to make sure you don't get stuck in a rut when you market with video online.
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