"You are not special. You are not a beautiful or unique snowflake. You're the same decaying organic matter as everything else."--Tyler Durden
I swear if I hear one more company tell me that they are unique because they care about their clustomers (that's clients and/or customers) I might have a nervous breakdown.
Tell me who you are, and I (as in ME, as in the person that might potentially give you money) will decide if you are unique are not. This doesn't just apply to web video, but to all mediums.
Do a web video where I (the viewer) get to hang out with your staff for a bit. I'll get to see what you do and how you do it. Then I can decide your uniquity (no, this isn't really a word).
This type of web video drops the walls, humanizes your business, and lets the (potential) clustomers see the real you!
Show me that you are an expert. Show me that your widget is awesome. Show me that you are unique, just stop trying to tell me!!
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