Cantaloupe TV

Twitmatic, is a real-time, online video search engine that looks exclusively for tweets that contain videos. This isn't just another video hosting service, Twitmatic actually allows users to scan the Twitter public timeline in real-time and find videos that were tweeted about even seconds before. Why should you care? Because this represents yet another way to distribute your videos to a receptive audience in yet another case of permission marketing.

A few of Twitmatic's features:

Search functionality whereby you can search up to 3 terms
In the sidebar, you can now perform a number of different functions, including:
- Choosing list view vs. video view (seen above)
- View twitter trends and can click on these to see video results that match.
- View all videos being shared on Twitter in a real-time timeline
Follow or unfollow twitter users, reply to tweets, view tweets from the associated user, and bookmark favorite videos
If you sign in as a user, your searches will be saved automatically.
If you perform a search that returns no matches, once they are found, they will appear on your saved searches

How does Twitmatic know your tweet contains a video?
It's not just searching for the word video. It's actually more sophisticated than that. Below is a answer given by Greg, one of the co-founders of Twitmatic.

"Some of the technology I can’t get into but basically we are able to take a tweet, find an http url in it, and then process the web content at the other end of the url. The process then pulls out likely videos and pushes them into our system. There are current limitations to our technology due to certain sites disabling embedding or utilizing advanced flash techniques. We parse the public timeline as well as do specific general searches to find many of the videos. We also depend on user searches to bring in other videos."

This is good to know because we can continue to use link shortening software like bit.ly to continue and track the number of clicks on our links.

What does this mean for you?
Along with the video SEO that you are currently targeting for Google, Twitmatic is another channel for users to find your video without you really having to do anything other than share your videos through Twitter.

Does this really work?
Here is a look at the Twitmatic interface after I searched for Vontoo who is a current Cantaloupe client that had a couple of people share their video via Twitter.

Best results?
If you already have a Twitter account, make it a habit of tweeting links to your online marketing videos. If you already have a whole library of videos ready to share, it mike make sense to start dripping out tweets to links to those videos.

You'll also want to give a lot of consideration to what "keywords" you put in the tweet. Twitmatic is so new that we can't give you definitive advice here, but we'll continue to experiment and let you know.