You have video and you have social media channels. How in the world are you going to use it and measure it? Let's talk about the three current big social media channels Facebook, Twitter, and YouTube.
Facebook
When using Facebook for your organization there are two different ways that you can handle video. You have to first either setup a Facebook Page or Group. Pages seem to be a better solution for companies because you are often times having longer conversations with your end user and Pages are setup for this. You can learn more about Pages vs. Groups here.
With your Facebook page you can either load the video directly to your page or share a link to your video with your fans. We'll get to how you can monetize the video with a link a little later.
This decision is usually made by looking at whether you want the people on Facebook leaving Facebook and going to your web page with your video or if you are comfortable with your branding on Facebook and allow them to watch it right there. In the example below Cantaloupe has decided to use Facebook as another channel aside from mass email and their website so they post their videos directly to their Facebook page. This allows fans and colleagues to share your video with others very easily. The example that we are going to show here is the laughter yoga video that Cantaloupe produced and you can see how Facebook returns information for video plays on your Facebook page.
In the example to the right you are looking at Video Views inside of Facebook's Insights. The first spike on the left was the interaction with the video the day that it was posted. There was a drop off in the next few days so what we did was go into our Facebook page and share the video with all of our fans directly, therefore not relying on them to see the video post in their news feed. This sends each person that is a fan of Cantaloupe a direct message to their Facebook inbox allowing them to watch the video. Over the next two days you can see the spike in video plays that this created for this video. With only about 50 fans on the Cantaloupe Facebook page you can see that there were double that amount of video views. This tells us that the video was shared to others outside of the Cantaloupe fan base which in turn means the video was exposed to folks that we were not having any type of conversation with. We like to upload our videos directly to our Facebook page because you can then see the interaction that is being made with the video just on Facebook.
The other way to share your videos with those on Facebook would be to post a link to your video directing the end user to the page that your video sits on. The best way for sharing video links on Facebook is to use link tracking software such as bit.ly. Bit.ly takes your existing link, shrinks it into a smaller URL, and then returns data around the number of clicks and where those clicks came from. One downfall here can be that if an end user clicks to the video and then copies the URL from the page they are on to share the video with a friend you are not going to be able to tell that the friends video view came form this campaign or post.
Become a Fan of Cantaloupe on Facebook.
Twitter
We all tweet, tweet now.
You have 140 characters and it has to be text. How in the world can you share your videos with your Twitter followers and be able to monetize it? Here's how.
You have your video placed on your website, so all you need to do is grab the direct URL to the video and shorten it with bit.ly. Once you have the shortened link all that is left to do is tweet your message with the link included. Below is an example of how you can measure the number of clicks on that link.
This graph is showing the number of clicks on a video link that was sent out via Twitter by Cantaloupe. The bar to the left is showing the number of clicks on the video link the first time that it was sent out. At the time Cantaloupe was pretty new to Twitter so 10 clicks was acceptable. As time went by and Cantaloupe started to gain more followers we decided that it might be a good idea to send the same link out again. The result is the taller bar to the right. Because there were new followers the number of views doubled from the previous post.
Ok, so they clicked the links but did they watch the video? The way to measure this is to log into your video content management system and check the number of views your video has prior to posting your link to Twitter and then checking those numbers a few times after posting the link. By comparing the change in video views and the number of clicks in bit.ly you can then begin to measure your success. The one good thing about Twitter is that most of the time the interaction is going to be immediate so the comparison between the clicks and video views becomes less of an assumption.
Follow Cantaloupe on Twitter @cantaloupe_tv.
YouTube
You have your video on your website, why would you need to post it to YouTube?
Simple. Numbers.
There are millions of video views on YouTube each month and when using a video content management system like Cantaloupe's Backlight, posting your video to YouTube can be done easily. By posting your video to YouTube you are giving access to millions of people that may have never even knew you existed. So, if they are on YouTube searching for a solution and your video comes up the conversation starts there. By setting up a YouTube channel you can store your videos in an orderly fashion as well as brand the channel with your companies branding and website URL allowing users to quickly engage with you.
The example for this again is the laughter yoga video that Cantaloupe produced. After getting the video up on our website and sent via mass email we posted the video to our YouTube channel. We were able to create some buzz among the laughter yoga world and even had a few laughter yoga websites embed or link directly to our video. The video helps them show what it is they do and allows us to get in front of new prospects.
In this image you can see that Cantaloupe has generated 210 views on this video from their YouTube video channel. You can also see the different websites that are linking to your video.
So, people are watching my video on YouTube but I want to know if we are getting conversions to our website from this. To solve this you would just need to use your website analytics and look at the referring sites to your website. You should be able to filter them down to the number of referrals there are from YouTube that you can then use for conversion rates.
Subscribe to Cantaloupe's YouTube Channel.
So we've covered the three current, big social media channels and how you can monetize your video content through these channels. I'm sure that there are more channels to come and there will be different ways to monetize your video through these channels, but for now why not get started with these?
Exposure leads to prospects that can in turn become customers. Internet video marketing is advancing quickly and the sooner that you can get your foot in the door and start building an online presence with your videos, the farther ahead you will be of your competition.
Learn more about how Backlight can help make your social media video monetization easier.
Follow Cantaloupe through Social Media:
When using Facebook for your organization there are two different ways that you can handle video. You have to first either setup a Facebook Page or Group. Pages seem to be a better solution for companies because you are often times having longer conversations with your end user and Pages are setup for this. You can learn more about Pages vs. Groups here.
With your Facebook page you can either load the video directly to your page or share a link to your video with your fans. We'll get to how you can monetize the video with a link a little later.
This decision is usually made by looking at whether you want the people on Facebook leaving Facebook and going to your web page with your video or if you are comfortable with your branding on Facebook and allow them to watch it right there. In the example below Cantaloupe has decided to use Facebook as another channel aside from mass email and their website so they post their videos directly to their Facebook page. This allows fans and colleagues to share your video with others very easily. The example that we are going to show here is the laughter yoga video that Cantaloupe produced and you can see how Facebook returns information for video plays on your Facebook page.
In the example to the right you are looking at Video Views inside of Facebook's Insights. The first spike on the left was the interaction with the video the day that it was posted. There was a drop off in the next few days so what we did was go into our Facebook page and share the video with all of our fans directly, therefore not relying on them to see the video post in their news feed. This sends each person that is a fan of Cantaloupe a direct message to their Facebook inbox allowing them to watch the video. Over the next two days you can see the spike in video plays that this created for this video. With only about 50 fans on the Cantaloupe Facebook page you can see that there were double that amount of video views. This tells us that the video was shared to others outside of the Cantaloupe fan base which in turn means the video was exposed to folks that we were not having any type of conversation with. We like to upload our videos directly to our Facebook page because you can then see the interaction that is being made with the video just on Facebook.
The other way to share your videos with those on Facebook would be to post a link to your video directing the end user to the page that your video sits on. The best way for sharing video links on Facebook is to use link tracking software such as bit.ly. Bit.ly takes your existing link, shrinks it into a smaller URL, and then returns data around the number of clicks and where those clicks came from. One downfall here can be that if an end user clicks to the video and then copies the URL from the page they are on to share the video with a friend you are not going to be able to tell that the friends video view came form this campaign or post.
Become a Fan of Cantaloupe on Facebook.
We all tweet, tweet now.
You have 140 characters and it has to be text. How in the world can you share your videos with your Twitter followers and be able to monetize it? Here's how.
You have your video placed on your website, so all you need to do is grab the direct URL to the video and shorten it with bit.ly. Once you have the shortened link all that is left to do is tweet your message with the link included. Below is an example of how you can measure the number of clicks on that link.
This graph is showing the number of clicks on a video link that was sent out via Twitter by Cantaloupe. The bar to the left is showing the number of clicks on the video link the first time that it was sent out. At the time Cantaloupe was pretty new to Twitter so 10 clicks was acceptable. As time went by and Cantaloupe started to gain more followers we decided that it might be a good idea to send the same link out again. The result is the taller bar to the right. Because there were new followers the number of views doubled from the previous post.Ok, so they clicked the links but did they watch the video? The way to measure this is to log into your video content management system and check the number of views your video has prior to posting your link to Twitter and then checking those numbers a few times after posting the link. By comparing the change in video views and the number of clicks in bit.ly you can then begin to measure your success. The one good thing about Twitter is that most of the time the interaction is going to be immediate so the comparison between the clicks and video views becomes less of an assumption.
Follow Cantaloupe on Twitter @cantaloupe_tv.
YouTube
You have your video on your website, why would you need to post it to YouTube?
Simple. Numbers.
There are millions of video views on YouTube each month and when using a video content management system like Cantaloupe's Backlight, posting your video to YouTube can be done easily. By posting your video to YouTube you are giving access to millions of people that may have never even knew you existed. So, if they are on YouTube searching for a solution and your video comes up the conversation starts there. By setting up a YouTube channel you can store your videos in an orderly fashion as well as brand the channel with your companies branding and website URL allowing users to quickly engage with you.
The example for this again is the laughter yoga video that Cantaloupe produced. After getting the video up on our website and sent via mass email we posted the video to our YouTube channel. We were able to create some buzz among the laughter yoga world and even had a few laughter yoga websites embed or link directly to our video. The video helps them show what it is they do and allows us to get in front of new prospects.
In this image you can see that Cantaloupe has generated 210 views on this video from their YouTube video channel. You can also see the different websites that are linking to your video. So, people are watching my video on YouTube but I want to know if we are getting conversions to our website from this. To solve this you would just need to use your website analytics and look at the referring sites to your website. You should be able to filter them down to the number of referrals there are from YouTube that you can then use for conversion rates.
Subscribe to Cantaloupe's YouTube Channel.
So we've covered the three current, big social media channels and how you can monetize your video content through these channels. I'm sure that there are more channels to come and there will be different ways to monetize your video through these channels, but for now why not get started with these?
Exposure leads to prospects that can in turn become customers. Internet video marketing is advancing quickly and the sooner that you can get your foot in the door and start building an online presence with your videos, the farther ahead you will be of your competition.
Learn more about how Backlight can help make your social media video monetization easier.
Follow Cantaloupe through Social Media:
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