What kind of expert in internet video marketing would I be if I didn't share with you that Google can now automatically generate text from the audio in your internet 
videos and make it searchable?
The truth is, I've been sitting on this information for a couple weeks now. I just haven't been sure what to make of it.
The benefits are obvious. Search engines still rely nearly 100% on text to create relevant search results. Up until now, optimizing web video for search meant
including the right text with the video. The obvious next step was finding a way to use speech recognition technology to convert the audio content that is already there to searchable text. The next step after that is making the image content searchable. (Which is well on its way. Here's an article)
What's been holding me back from talking more about this is I don't know what Google plans to do with this technology. Right now, your streaming video is only audio searchable if you upload it to YouTube (and actually, for the time being they're still testing the technology only on political videos).
YouTube is an amazing tool and has pioneered the online video industry, but it isn't always the best answer when marketing online with video. For one, the video quality output is too poor to use to put video on websites. And while YouTube does offer some video analytics, it's not as robust or as useful to business marketers as it needs to be or as you see with other video platforms.
At this point using YouTube for video marketing is a little like using hotmail for email marketing.
But at the end of the day, Google Audio Indexing (aka GAudi) is a monumental advancement for not just video marketing, but for search engine marketing as well. Everyone interested in either area should take 5 minutes and check out GAudi's FAQ page.
videos and make it searchable?The truth is, I've been sitting on this information for a couple weeks now. I just haven't been sure what to make of it.
The benefits are obvious. Search engines still rely nearly 100% on text to create relevant search results. Up until now, optimizing web video for search meant
including the right text with the video. The obvious next step was finding a way to use speech recognition technology to convert the audio content that is already there to searchable text. The next step after that is making the image content searchable. (Which is well on its way. Here's an article) What's been holding me back from talking more about this is I don't know what Google plans to do with this technology. Right now, your streaming video is only audio searchable if you upload it to YouTube (and actually, for the time being they're still testing the technology only on political videos).
YouTube is an amazing tool and has pioneered the online video industry, but it isn't always the best answer when marketing online with video. For one, the video quality output is too poor to use to put video on websites. And while YouTube does offer some video analytics, it's not as robust or as useful to business marketers as it needs to be or as you see with other video platforms.
At this point using YouTube for video marketing is a little like using hotmail for email marketing.
But at the end of the day, Google Audio Indexing (aka GAudi) is a monumental advancement for not just video marketing, but for search engine marketing as well. Everyone interested in either area should take 5 minutes and check out GAudi's FAQ page.
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