I think my favorite kind of web video to produce is a 'journey video'. The stories tell themselves, they are entertaining, and everyone usually has a pretty good time shooting them. (They are also pretty easy to put together from a Guerilla Video Producer's perspective).
Today, I developed a story for a client that could have been pretty boring, until we decided to do it as a journey video. They are going up to Detroit to receive an award. The original idea was to make the web video just about the award, but we decided to film the trip up (we are in Indy) and talk to them about why they are excited, what the award is, and just have fun. All of the same information will be relayed, but everyone involved (including the viewer) will enjoy it much more.
Just about any subject can be jazzed up with a little journey thrown into the mix. The payoff doesn't even have to be that great! It's the ride there that makes the web videos watchable.
Here are a couple classics:
Today, I developed a story for a client that could have been pretty boring, until we decided to do it as a journey video. They are going up to Detroit to receive an award. The original idea was to make the web video just about the award, but we decided to film the trip up (we are in Indy) and talk to them about why they are excited, what the award is, and just have fun. All of the same information will be relayed, but everyone involved (including the viewer) will enjoy it much more.
Just about any subject can be jazzed up with a little journey thrown into the mix. The payoff doesn't even have to be that great! It's the ride there that makes the web videos watchable.
Here are a couple classics:
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