As a runner, I don't think I've ever seen a more inspirational advertising campaign than the New Balance LOVE/Hate. I think it has something to do with the subtlety of the inspiration and their ability to make tangible the psychology of running.
Instead of showing blood, sweat, and tears or flashing up words like "pride" and "toughness" and "win" they show runners going through the psychological hurdles we all go through, like the challenge of leaving the comfort of your bed to train, or the fact that the first mile alway seems like the hardest.
I caught one of these traditional video marketing pieces (ahem...tv commercials) and wanted to share it with a friend. I searched on Google. No luck. I did a Google video search. No luck. (well, I got some YouTube results but they were poor quality) I went to New Balance's website. Still nothing, but they did lead me to their Facebook page...
There they are!
New Balance has done a great job using their facebook page to distribute online video, but they could be doing a better job with video search engine optimization. At Cantaloupe, we think Facebook is a great way to get some extra eyeballs (we're starting to see quite a few leads for our own business come through our facebook page) but we're still more optimistic about the power of video search.
The key to both video search and distributing video on facebook, or any other social networking site, is having a tool that makes it quick and easy to convert video online, manage it, embed it, and distribute everywhere you market. If you haven't seen it yet, Backlight is a tool to help you do just that.
Instead of showing blood, sweat, and tears or flashing up words like "pride" and "toughness" and "win" they show runners going through the psychological hurdles we all go through, like the challenge of leaving the comfort of your bed to train, or the fact that the first mile alway seems like the hardest.I caught one of these traditional video marketing pieces (ahem...tv commercials) and wanted to share it with a friend. I searched on Google. No luck. I did a Google video search. No luck. (well, I got some YouTube results but they were poor quality) I went to New Balance's website. Still nothing, but they did lead me to their Facebook page...
There they are!
New Balance has done a great job using their facebook page to distribute online video, but they could be doing a better job with video search engine optimization. At Cantaloupe, we think Facebook is a great way to get some extra eyeballs (we're starting to see quite a few leads for our own business come through our facebook page) but we're still more optimistic about the power of video search.
The key to both video search and distributing video on facebook, or any other social networking site, is having a tool that makes it quick and easy to convert video online, manage it, embed it, and distribute everywhere you market. If you haven't seen it yet, Backlight is a tool to help you do just that.
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