Per usual, Chris Baggott and our friends at Compendium Blogware have hit on a marketing message that strikes very close to Cantaloupe.tv home.
In his post "People want Stories not Advertisements" Chris sings our authentic web video storytelling mantra, and even brings more numbers-based evidence to the cause.
I want to focus on Chris' statement that "After search, the goal is engagement." He's absolutely right and this is the very reason why you need video on your website and everywhere you're marketing online.
Video, if done right and not just a re-purposed commercial, can tell your story, or even better, the story of your clients' success with your product or service, in a more powerful way than just text can.
There's plenty of evidence to support the idea that people on the internet want video. Take for example that YouTube is the #2 search engine, ahead of both Microsoft's and Yahoo's search properties (and behind it's corporate parent Google). This means that there is a huge audience of people looking specifically for online video media.
Everyone can have video on websites when you're focused on storytelling and use authentic web video. Just check out the approach Cantaloupe.tv takes and see how it fits with your online marketing strategy. Doing multiple video stories just might be more reachable than you think.
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