Indianapolis Video Editing

Those familiar with traditional video production might be surprised to know that we don't use scripts or storyboards here at Cantaloupe. These former staples are painfully time consuming and costly, not to mention they tend to reek "staged commercial."

So are scripts and storyboards still necessary? No. And this is part of the innovation the internet has brought to digital video production.

Traditionalists might wonder how then, do you plan a story with any predictable result? The answer is not in scripting and editing it's in the interview-style of shooting. We rely on the expertise and knowledge of your people, partners, and clients (indisputably the best people for telling your authentic story). They don't need to read a script to know what needs to be said. They have the script in their head, and they've rehearsed it a thousand times - that is every time they have talked to a prospect, explained to a friend what they do, helped a customer, or justified their reason for buying from you.

There is still planning involved, but it focuses on the indispensable components of the story rather than the details. It focuses on the core message, the key characters, the high-level talking points, the locations, the big take-away, and the vision. This is the essence of our story development process.

Scripting and storyboarding still has its place with tv shows, movies, and commercials, but when it comes to web video production where authenticity is expected and highly valued, scripting and storyboarding is just overkill.