Indianapolis Video Editing

As a person heavily involved in the marketing at Cantaloupe, I'm here to tell you that producing video magazines can actually be an easier (and in case I need to say it better) alternative to writing a bunch of text for your website.

Don't believe me? Well have you ever tried to write text for your website? Unless you're one of the fortunate few trained in writing copy, I'm sure you agree it's hard. It's hard to be both concise and precise with your online marketing message - not to mention, trying to be engaging.

What tone should I use? Does this accurately reflect what we do? Is this too long for anyone to even bother reading? Will this make sense to other people? Am I being too technical? Not technical enough? Does this stay true to our brand?

Now, if you're still thinking of traditional video production, then you're right, traditional video production is much more difficult than writing text. You essentially have to write the text (scripts)  AND find competent people to deliver the message exactly as you've written it.

However, when you talk about online video production, that is, the type of unscripted, serendipitous storytelling that Cantaloupe does, conveying what you do, what your people are like, and what your brand is suddenly becomes much easier. That's because you let the people around you - your colleagues, customers, partners, etc. - deliver your message in their own words. In essence, they shoulder some of the work.

Sound scary? It shouldn't be. These people are experts in your business, and their collective expression of your story and message will always be more accurate than your one, not to mention more authentic and believable.

The other thing that makes video easier than text is that you can call on Cantaloupe to provide the normally difficult aspects of video production (like story development, shooting, and editing).

I'll be the first to admit that video doesn't ALWAYS beat text, but next time you try to become the Hemingway of website copy, ask yourself if video might not be a better medium. It's easier and more cost effective than you might think.