Hey Chicago - here comes Cantaloupe!

Wednesday, September 1, 2010 by Stacy Billanti
Cantaloupe is expanding!  You may know us best as an Indianapolis Video Production company, but we have been doing work for our clients all over the country & even outside of the country for the past 5 years.  Now we are focusing on the Windy City!  We have been creating online video for many clients in Chicago over the past year... and now we are making it more permanent - we have found a resource to represent Cantaloupe in the Chicago market! 

It wasn't an easy position to fill - we needed a great personality, with experience in the Chicago Marketing community, that had a solid understanding of the needs of online marketers.  Someone with talent and experience to build relationships with clients and enthusiastically promote our video marketing solution. 

We finally found her!  We'd like you to meet Abigail Salch.  We like to call her "Chicago Abbey"

She's a Chicago native that has been working in the marketing industry for - well, we don't want to show her age.. lets just say 10+ years.  In addition to being a marketing whiz she is an avid biker.  She recently did some crazy week long bike ride across Iowa!  ragbrai.com/

Welcome Abbey, we look forward to seeing more of you.. give her a shout if you are in Chicago, she'll be a great resource to help you with your online video marketing needs!

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Video Shout-out...

Monday, May 24, 2010 by Kevin Head
My wife subscribes to Indianapolis Monthly and was reading through the most recent May 2010 issue. She called me in to show me a very brief mention of how the Tony Stewart Foundation (one of my Cantaloupe TV clients) utilizes online video. Well, not exactly...
 
The blurb was actually showcasing the amazing work that the TSF does with ICAN, or the Indiana Canine Assistant Network. ICAN is an amazing organization which trains/places service dogs with hoosiers who have physical disabilities. So, regardless of whether the Indianapolis Monthly write-up was actually highlighting the TSF's online video production, it did make mention of it. 
 
Here's the Cantaloupe TV story I did featuring ICAN...
 
 
In conclusion, video marketing is powerful and provides a reason to push people toward your site. Just do it!
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Inside INdiana Business partners with Cantaloupe.TV, LLC to provide leading edge online video content

Friday, May 21, 2010 by Diana Caldwell

Leading Indiana news provider and video services and software provider combine to offer viewers dynamic video content

Cantaloupe.TV, LLC, has just announced a partnership with the leader in Indiana business news and video content, Inside INdiana Business, to provide an enhanced video experience for its online viewers. Cantaloupe.TV is an online video services and software company headquartered in Indianapolis, IN. The partnership allows Inside INdiana Business to provide leading edge video viewing capabilities through its website via Cantaloupe’s online video platform, Backlight.

“Cantaloupe offers an outstanding video management, hosting, and analytics platform for our viewers,” explains Gerry Dick, President of Grow Indiana Media Ventures, the parent company of Inside INdiana Business. “It is easy to integrate into our website and allows our viewers greater access to high quality videos. Our partnership with Cantaloupe will enhance our position as the Indiana leader in video content.” With Backlight, Cantaloupe offers a software platform that takes the guesswork out of online video, making it easier for media companies and businesses to manage their video library, incorporate video content in their online properties, and track its success.

Cantaloupe worked closely with another one of Inside INdiana Business’ partners, Bitwise Solutions, for the rollout of Backlight. “We recommended Cantaloupe’s Backlight product as a good fit to incorporate into the customized media website solution built by BitWise Solutions. Integrating the Backlight product into the website not only extends the video capabilities desired to benefit site visitors, but also allows Inside INdiana Business to continue making the updates themselves,” says Curt Franke, Vice President of Business Development for BitWise Solutions.

“Inside INdiana Business is a natural fit for our online video platform,” says Stacy Billanti, Cantaloupe’s president. “The user will be able to view and engage with videos easily, and Inside INdiana Business will be able to point-and-click to embed videos into the website, upload pre-roll advertising video, track video activity, as well as manage all of its online video content in a single library.”
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Delivra Integrates Email Marketing with Cantaloupe's VideoHere(TM) Online Video Management System

Thursday, March 4, 2010 by Dusty Koekenberg


Delivra, one of the original email software and services providers, today announced that it has integrated Cantaloupe.tv's new VideoHere(TM) online video platform with its own email marketing platform, giving marketers an easy way to add and manage videos within their email marketing campaigns. This platform also closely tracks which members viewed the videos and for how long.

VideoHere joins other video solutions in Delivra's suite of email marketing solutions but at a price point that makes it affordable for every marketer, according to Neil Berman, president of Delivra. "VideoHere is the kind of plug and play video integration tool that our clients have been asking for. The affordable system -- starting at just $50 a month -- is easy to use, feature rich, and provides insight into the success of each video.

The integration with VideoHere enables Delivra's clients to insert videos into their email campaigns with one-click, without the need for programming. Marketers can link video play buttons to a pre-built landing page developed by VideoHere or a marketer's custom-built landing page. Marketers measure video performance with detailed tracking of video impressions, views, times completed, times shared, days viewed and drop off rate. The video player allows advanced sharing of videos via email, Twitter, Facebook and by embedded links on websites or blogs.

To learn more and to get started watch our short video.

About Delivra
Delivra offers permission-based email marketing software and personalized services at an attractive price. Delivra has clients nationwide of all sizes and in all major industries. Clients include Del Monte, American Legion, National Geographic, Butler University, US Rowing, Harris Connect and Samsung. Founded in 1999, Delivra is a privately held company headquartered in Indianapolis. For more information, visit www.delivra.com.
 

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Why Should Your Company Use Multiple Videos?

Wednesday, February 3, 2010 by Brett Evans
I get a lot of people calling me asking about doing a single video to use on their website.  They want a good "About Us" video or bio video to be viewed once people come to their page.  Well, having one video purposed on your homepage gets you on the right track, but by using only one video, you're organization is missing out on some tremendous opportunities.  Using a multiple video approach within your web presence is a far superior way of engaging your target audiences.  There are many reasons why this is so, but I want to give you five big reasons why using multiple videos will pay off far more than just a single video on your website.





1) Gives a more intimate/ in depth look into your organization:

Ask any president, CEO, marketing gal or average Joe what separates their company from the competition.  What responses do you typically hear?  Our people.  Our customer service.  Our innovative products and services.  

Blah, blah, blah.

Everyone preaches this same message.  Even if it's true, how are you proving it?  

A video on your homepage?  Well that's a great start, but let me ask you this:

Can you adequately share your story with one video?

Of course you can't.  It's much like meeting someone for the first time at a networking event and chatting to them for 2 minutes.  You certainly get a general impression of that person, but you will never leave that conversation saying, "Wow, I can really identify that guy's distinguishing qualities."

Multiple videos help you have an intimate conversation with your audience, which will inevitably separate your organization from your competition.

RJE Knoll, a business furniture distributer in Indianapolis, greatly benefited from this approach.  After doing a video series on their people, their revenue increased 22% and their email open rates increased 50%

2) Makes your website dynamic:

More and more people are coming to your website to learn about you.  Your website is the hub of all of your marketing efforts.  If you're smart, you would constantly find new ways to keep people coming back to your site over and over again; to see your call to actions and to be perpetually impressed by your company.  Companies today pay big bucks to attract new people and existing clientele to their website.

What reason are you giving your audiences to keep coming back to your site? 

With multiple video stories, new and old audiences alike will continually peak their head in to see your fresh new content.

3) Ability to touch diverse audiences:

I bet your company has multiple products and/or services, doesn't it?  I'd also bet you have different audiences to speak to (clients, vendors, resellers, end users, employees, etc.), don't you?  Well, do you honestly think a single video will be applicable to all of your audiences and adequately highlight your products and services?  You're crazy if you do!

Multiple videos enable you to have the right conversations with the right people.  Why make a single video with a generic message, when you can have multiple videos that touch every possible angle in detail?

4)  Helps fill sales cycle gap:

Ever wonder what to do after you make a sales proposal, and you get the "This is exactly what we need, but we need to hold off for a year," response?  Do you call them every once in a while?  Do you send them emails?  Snail mail?  What's the best way to stay connected throughout their sales cycle?  

Answer:  Send them multiple video stories.

It's a great passive way of staying sticky, all while solidifying why your organization is the best.

5)  Enhances search engine optimization efforts:

Forrester recently reported that by having video on your website, your chances of showing up on the first page of a Google search increases 50x.  The more video content you have circulating on your website, the more it improves your SEO initiatives.



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In less than a week

Wednesday, April 29, 2009 by Brennan Knotts
It took less than a week for two of our videos from our video newsletter to rise to #2 and #3 in Google's video search for "Indianapolis video production"

Check it out for yourself.

I have to find out if our clients are having the same results or if they're even getting the full use out of Backlight and it's video SEO capabilities. As a video management system, it's such an easy tool to use and it's the perfect answer for so many internet marketers who are trying to figure out how to use video online.

("Backlight Tip" and "Clarian" are ours and the cool thing is if you click through to the actual video, it leads you to our blog)


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Why advertising will fail and why you need authentic web video

Monday, March 23, 2009 by Brennan Knotts
There's a great post about why advertising will fail over at Techcrunch (of all places). At Cantaloupe.tv, we've often given three reasons ourselves why unscripted, serendipitous, non-commercial like online video production makes sense for the web.
  1. It's what viewers want. People don't want to watch commercials on the internet
  2. People use the internet to seek the truth. Being unscripted and sincere, authentic web video helps people get at the truth.
  3. The internet is about long-term conversations. Interview-style shooting is more practical and cost effective and allows for producing multiple videos.
Compare ours to what business professor Eric Clemons from Wharton has to say about advertising (which very obviously includes online video advertising)

There are three problems with advertising in any form, whether broadcast or online:
  • Consumers do not trust advertising. Dan Ariely has demonstrated that messages attributed to a commercial source have much lower credibility and much lower impact on the perception of product quality than the same message attributed to a rating service. Forrester Research has completed studies that show that advertising and company sponsored blogs are the least-trusted source of information on products and services, while recommendations from friends and online reviews from customers are the highest.
  • Consumers do not want to view advertising. Think of watching network TV news and remember that the commercials on all the major networks are as closely synchronized as possible.  Why?  If network executives believed we all wanted to see the ads they would be staggered, so that users could channel surf to view the ads; ads are synchronized so that users cannot channel surf to avoid the ads.
  • And mostly consumers do not need advertising. My own research suggests that consumers behave as if they get much of their information about product offerings from the internet, through independent professional rating sites like dpreview.com or community content rating services like Ratebeer.com or TripAdvisor
It's great to see that our indianapolis-based online marketing firm has gotten this message right from day one. We've always been about storytelling and authentic web video, and now we have an online video management software piece to make it that much easier to execute your video strategies.
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Cantaloupe.tv sponsoring CloudCamp - Indianapolis

Monday, January 19, 2009 by Brennan Knotts

If you're reading this blog, there's a good chance you're hip to "cloud computing," and if you're not, well actually, you probably still are whether you know it or not.

If you've interacted with any application on the web (a daily, if not almost hourly occurrence for most people) then you've taken part in some form of cloud computing. Using gmail? That's cloud computing. Using wordpress or some other blogging application? Cloud computing. How about Facebook, Myspace, Linkedin, etc.? You get the picture.

Cantaloupe is a big proponent of the cloud, seeing as how so much of what we do exists there including our video magazines and our to be released online video management system Backlight 2.0.

So it's only fitting that we should sponsor CloudCamp - Indianapolis, which is being hosted by one of our clients and services provider Bluelock.

Here's more information if you're interested in attending. Registration is free:

When: Wednesday, January 28th. 5-9:15pm.
Where: Bluelock, 325 Morenci Trail, Indianapolis, In 46268

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