Recently at Cantaloupe.tv, we've had some great conversations with clients who are trying to figure out this emerging world of video seo.I've talked about video search engine optimization many times before, but one question that keeps coming up is does where I get my online video hosting affect my search engine optimization?
Our stance right now (and it's always subject to change since Google is in a constant state of flux, always trying to improve its service), is it does not matter where your video is hosted. It is not necessary to host your video on your own servers or even on your own domain to get the authority credit for your domain or to get your video to show up in Google's universal search.
Additionally, there are big advantages to not hosting your video yourself, like the ability to utilize a Content Delivery Network (CDN) which ensures an optimal viewing experience.
This is one of the tips that Mark Robertson, the Founder of ReelSEO a blog about "video search optimization, online video marketing, internet video advertising, and everything else related to online video" gives to his readers. He gives 9 other tips in a recent post titled "Web Video Marketing - 10 Common Marketing Mistakes" that I recommend all my readers check out. (Note: You'll see some back and forth comments I had with Mark about the subject of this post)
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