It seems Bluelock has found a way to establish themselves as experts in cloud computing, and it seems a big part of that is their internet video marketing strategy.
I recently wrote a post about how their videos have shown up on a social network for cloud computing. Now it seems that someone else has grabbed the embed code for their LEGO demonstration of server virtualization and embedded it in their blog.
The ability to let others grab this video and spread it around is made possible through Backlight, Cantaloupe's online video platform. What kind of impact is this video having on Bluelock's business? Well, Bluelock can see exactly how many views their getting from this video placement by checking out the online video analytics report also provided through Backlight.
Another valuable feature is Bluelock's ability to change the ads in this video, that is, to change in-stream calls to actions. Even though this video is already embedded, Bluelock can control and change the message to viewers. (Check out the 2:20 mark in the video) Now they can actually convert these viewers into prospects or even customers.
I also think it's worth mentioning this quote from the blog:
I recently wrote a post about how their videos have shown up on a social network for cloud computing. Now it seems that someone else has grabbed the embed code for their LEGO demonstration of server virtualization and embedded it in their blog.
The ability to let others grab this video and spread it around is made possible through Backlight, Cantaloupe's online video platform. What kind of impact is this video having on Bluelock's business? Well, Bluelock can see exactly how many views their getting from this video placement by checking out the online video analytics report also provided through Backlight.
Another valuable feature is Bluelock's ability to change the ads in this video, that is, to change in-stream calls to actions. Even though this video is already embedded, Bluelock can control and change the message to viewers. (Check out the 2:20 mark in the video) Now they can actually convert these viewers into prospects or even customers.
I also think it's worth mentioning this quote from the blog:
"...yes, it’s an ad for bluelock, but the video makes virtualization a bit easier to understand..."
That is a suresign of successful video marketing. The company being promoted is visible, but that doesn't discourage the viewer because the video content is actually valuable in its own right. This is authentic web video production at its finest.
A successful viral video does not have to mean a million views. It means making it easy for your content and ultimately your brand to be shared and spread around.
A successful viral video does not have to mean a million views. It means making it easy for your content and ultimately your brand to be shared and spread around.
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