Marketing is not the same as advertising. Advertising is a tiny slice of what marketing is today, and in fact, it's pretty clear that the marketing has to come before the product, not after. - Seth Godin
So there you have it. Online video marketing is different from online video advertising.
Why do you need to know the difference? For the same reason that it was important to know the ugly duckling was actually a goose. As a duckling he was a failure, as a goose he was a great success.
Don't call your online marketing a failure just because you thought it was online advertising.
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