We get this question about video email marketing a lot, but it's usually not this direct. It usually comes in some form of "Can Cantaloupe.tv and Backlight put video in email?"
The answer is "No, we don't actually put the video in the email" and we state that the reason why is that there are a number of obstacles that make it an undesirable method.
This answer is once again reiterated by other marketing experts at BtoB Online:
"Most e-mail clients, including Outlook 2007 and the majority of Web-based providers, disable the scripting mechanisms that enable video to be played. This means few recipients will be able to view a video directly from an e-mail."
The writer goes on to say:
"...marketers should use a click-to-view link—whether in the form of a graphic simulating a video player or a prominent call-out—in the e-mail that directs the viewer to an external landing page that plays the video."
This is exactly what our Backlight web video platform does. It easily allows you to create online video "play buttons" to embed in your email. Need an example? Check out this Cantaloupe email below. The graphic to the left is the "play button." If this were a functioning email you would be able to click it to watch the video.
Stay tuned for more interesting news from Cantaloupe.tv about video emails. We already have a partnership with email software firm ExactTarget and another very interesting integration on the way.
The answer is "No, we don't actually put the video in the email" and we state that the reason why is that there are a number of obstacles that make it an undesirable method.
This answer is once again reiterated by other marketing experts at BtoB Online:
"Most e-mail clients, including Outlook 2007 and the majority of Web-based providers, disable the scripting mechanisms that enable video to be played. This means few recipients will be able to view a video directly from an e-mail."
The writer goes on to say:
"...marketers should use a click-to-view link—whether in the form of a graphic simulating a video player or a prominent call-out—in the e-mail that directs the viewer to an external landing page that plays the video."
This is exactly what our Backlight web video platform does. It easily allows you to create online video "play buttons" to embed in your email. Need an example? Check out this Cantaloupe email below. The graphic to the left is the "play button." If this were a functioning email you would be able to click it to watch the video.
Stay tuned for more interesting news from Cantaloupe.tv about video emails. We already have a partnership with email software firm ExactTarget and another very interesting integration on the way.
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