Online FLV Conversion

Check out this article by the Public Relations Society of America (PRSA) on crisis communication.

There big takeaway, and I quote exactly: "Video dominates as online communications tool"

The article goes on to say:
Organizations need to already have an established video channel that informs — or entertains — your key publics so that you have built an audience and goodwill before a crisis hits. Having an online Web presence will increase the speed of distribution and reach of your crisis response.

This is exactly what our online video magazines at Cantaloupe.tv do. We specialize in producing authentic, online video content which is the exactly what you need when communicating a crisis situation. And our web video platform, Backlight.tv, makes it easy to get that video up immediately.

The last thing you want to be worried about in a crisis is about how to get your video online. Backlight handles everything you need to get that video up immediately. Things you don't need to worry about with Backlight:

• The file type. We handle mov conversion, mp4 conversion, mpeg conversion, flv conversion, and more
• The online video player. Backlight provides you with that as well as an easy to use embed code
• Online video hosting service. That's also included out of the box.
• Distribution. Backlight helps you get your video on YouTube, Facebook, LinkedIn, blogs, email campaigns, Twitter, partner websites, or wherever else you distribute online
• Video analytics. Backlight provides you with all the online video tracking you'll need to determine the effectiveness of your story.

So don't wait for a crisis to hit before you start thinking about online video marketing and the video platform you need to distribute it. Take a look at our offering now.

Video formatting is a complicated subject to understand, especially when you aren't in the video business. That's one of the reasons why we are here at Cantaloupe -- to help you make the most of your online video. Let me explain a little more.

I came across a web video a couple of days ago. The picture was stretched and pixelated (meaning boxy, unclear), and the sound was unbearable. To say the least, this video looked and felt unprofessional. If you are going to put video on your website, you want it to look sharp. If you disagree, let me know. It doesn't matter how great your site is, if their is one ugly video on their, it could ruin the entire experience. Here is an example snapshot of a video that is poorly posted to the internet:



Like I said, the video is stretched and pixelated, and the one I watched was jumpy (caused by a really low framerate). There are also two black bars on the sides of the video for no reason. Another thing that catches the eye is the video player. It is clunky and not very functional. There are a small amount of options, and a few a them I would never even use. I know this seems extreme, but search the internet and you will find videos similar to this image. So, now that I've addressed this poor video and poor web video player, let me talk about what Cantaloupe offers in these areas.

Cantaloupe's videos are always great quality, and look professional. We also have launched our own web video platform called Backlight that will do the online FLV Conversion for you and give you our sharp looking and great functioning video player. If you want to learn more about everything it can offer you, go here.

Now, let's look at a few snapshots of a Cantaloupe video so we can all vizualize this. These are from our most recent CantaSeries video.




The videos are clear, even the text. You can make it full screen, higher or lower the volume to any level, or use the menu to share, embed, or link to the video. There is much more the software can do, including tracking and converting, so I would suggest looking further into it.

If you are looking to strengthen your online video marketing, give us a holler and we will help you out. We shoot everything in High Definition, expanding the possiblities, and are constantly working on updates for our software, Backlight, which will eventually include HD internet streaming of your online videos. Of course, we know story and content are of utmost importance, which we also deliver, but don't underestimate the quality.

Not only is Bluelock one of our clients, they are also a leader in "cloud computing," which at Cantaloupe we clearly get since our very own online video platform brings all kinds of cool things to the cloud like a video hosting service, video conversion online (many types including but not limited to mov conversion, mp4 conversion, flv conversion, mpeg conversion), video analytics, video uploading etc.

Well here is an example of how Bluelock has leveraged their videos to further their demonstration of expertise in the field of cloud computing. Using Backlight, they've embedded their videos into a community site specifically for networking around cloud computing.

What's really cool about this is that because the videos are embedded using Backlight, Bluelock maintains control over the messaging in the videos.

What do I mean? Check out the 56 second mark in the first video. Bluelock has inserted a video "ad" with a link back their website. This is the perfect way to convert otherwise casual viewers into potential customers.

There's no shortage of ways that Backlight can help you get more use and value out of your videos. Check out a demo today to see what Backlight can do for you.