Online Video Tracking

Cantaloupe's Backlight video management platform was designed to help marketers publish, distribute and measure the success of their videos across the web. It's continuing to evolve and will soon become an even more powerful solution for our clients. Enough with the fluffy salesy talk, though.

As your Video Success Manager, it's my responsibility to ensure you are getting the most out of your videos and the tools at your disposal. I wanted to touch on one often underutilized feature of Backlight: the ads.

Video ads are more than just a place for your advertisement to display. They are truly calls-to-action that you can place in your video player as you wish. Use ads to underscore a point, drive viewers to take a specific action ("Register for our webinar!") or lead them to additional information ("Learn more about our solution!").

This empowers you - the marketer and online video content manager - to create, update and place these calls-to-action when and where you want without having to make edits to the video itself - the message, placement, duration and destination webpage are completely within your control.

Below is a sample video. At the 5-second mark, you'll notice an ad pop up and hang out for 10 seconds, then fade away. Clicking on the ad pauses the video and directs the viewer to Cantaloupe.tv's 'Request a Demo' form. (Feel free to request a Backlight demo while you're there.)

As an added bonus, Backlight's analytics tracking allows you to report on how many viewers engaged with each ad. 

You have powerful tools and information at your fingertips - are you taking advantage? If you need help using any of the Backlight features or would simply like a demo to see what all the chatter is about, drop me a note or give me a call at 317.594.9999!

Marketpath's Content Management System and Video Management Software from Cantaloupe.tv provide users a more engaging experience.


Content management solution provider Marketpath, Inc. has just announced the addition of VideoHere to its SaaS web content management solution. This integration offers Marketpath users the ability to seamlessly utilize video in their web pages therefore providing highly relevant and engaging content. VideoHere allows users to point-and-click to upload, customize, embed, and track videos in their web pages. It is licensed from Cantaloupe.TV, LLC, an online video solutions company that provides an end-to-end solution for marketing with online video.

Directly from their Marketpath account, customers can easily manage a video library, add video to web pages, and track video metrics. Users can upload MP4, MOV, FLV, MPEG, WMV, and AVI videos to an online video library. Further, impressions, clicks, views, drop-offs, view times, and viral sharing can be measured so that marketers know how their videos perform.

“Adding video to web pages provides website visitors a more engaging experience and allows marketers to better meet their goals,” says Matt Zentz, CEO of Marketpath. “Studies show that 65% of viewers watch online video to completion, while less than 10% read a text-only site in its entirety. Keeping visitors glued to their content helps companies better deliver a message to their intended target.  VideoHere is a powerful tool to help ensure that our client’s audiences engage more deeply and longer on their websites.  And with Marketpath’s VideoHere integration, it is now just as easy to add video to your website as it has always been to add images and image galleries to landing pages.” 

Other added advantages of VideoHere are that an online marketer is able to enhance SEO efforts and also increase their social media footprint. VideoHere includes an out of the box tool that tags videos for search engines, and the video player includes features which allow the viewer to easily share videos with their network and post to social media outlets.

“Videos are delivered to viewers via well known and respected Content Delivery Networks, ensuring the best viewing experience possible,” says Stacy Billanti, Cantaloupe’s President. “Marketpath customers will now have an advantage over their competition by being able to effectively and easily use video in their websites. Further, they will have access to a video hosting library that is reliable and scalable to support large spikes in web traffic.” 

It is estimated that Facebook.com has over 350 million users and over half of those are over 25.  Facebook is the 4th most trafficked website according to comScore, so the next question for your company is “why haven’t you posted your company’s videos to this free resource?”    If Facebook is part of your online marketing strategy, then you should post your online videos there.

When using Facebook for your organization, there are two different ways you can manage your web video.  You have to first either setup a Facebook Page or Group.  Pages seem to be a better solution for companies since they can handle longer conversations with end users.  You can learn more about Pages vs. Groups here.

You can either load the web video directly to your page or share a link with your fans.  This decision is usually made by considering  whether you want the people on Facebook leaving Facebook and going to your web page to view your video, or allowing them to watch it right there.   You also need to track and monetize the video with a link.

In the example below you can see how media consumption is displayed within Facebook. By looking at the green line you are able to see web video views per day on your Page. With this, you can easily correlate the day that a specific video was posted and then relate those video views to that video.

Keep in mind that by posting your videos on the Facebook page, it allows fans an easy way to share video with their friends by posting it on their wall feed, hence encouraging viral sharing.

You can also share your videos with those on Facebook by posting a link to your video rather than uploading the video to Facebook. The best way for sharing video links on Facebook is to use link tracking software such as bit.ly. Bit.ly takes your existing link, shrinks it into a smaller URL, and then provides analytics on clicks and source of clicks. One weakness of this approach is that if the viewer copies the URL to share with others, you will not be able to track all the source of views.   It also requires the viewer to leave Facebook so they may be more reticent to view the video.   Want to see more online marketing video posting examples?  Become a Fan of Cantaloupe on Facebook.

 

 

Leading Indiana news provider and video services and software provider combine to offer viewers dynamic video content

Cantaloupe.TV, LLC, has just announced a partnership with the leader in Indiana business news and video content, Inside INdiana Business, to provide an enhanced video experience for its online viewers. Cantaloupe.TV is an online video services and software company headquartered in Indianapolis, IN. The partnership allows Inside INdiana Business to provide leading edge video viewing capabilities through its website via Cantaloupe’s online video platform, Backlight.

“Cantaloupe offers an outstanding video management, hosting, and analytics platform for our viewers,” explains Gerry Dick, President of Grow Indiana Media Ventures, the parent company of Inside INdiana Business. “It is easy to integrate into our website and allows our viewers greater access to high quality videos. Our partnership with Cantaloupe will enhance our position as the Indiana leader in video content.” With Backlight, Cantaloupe offers a software platform that takes the guesswork out of online video, making it easier for media companies and businesses to manage their video library, incorporate video content in their online properties, and track its success.

Cantaloupe worked closely with another one of Inside INdiana Business’ partners, Bitwise Solutions, for the rollout of Backlight. “We recommended Cantaloupe’s Backlight product as a good fit to incorporate into the customized media website solution built by BitWise Solutions. Integrating the Backlight product into the website not only extends the video capabilities desired to benefit site visitors, but also allows Inside INdiana Business to continue making the updates themselves,” says Curt Franke, Vice President of Business Development for BitWise Solutions.

“Inside INdiana Business is a natural fit for our online video platform,” says Stacy Billanti, Cantaloupe’s president. “The user will be able to view and engage with videos easily, and Inside INdiana Business will be able to point-and-click to embed videos into the website, upload pre-roll advertising video, track video activity, as well as manage all of its online video content in a single library.”

We all tweet, tweet now.    One way to gain more Twitter followers is to use engaging videos in your tweets.  But one big challenge you face is that you only have 140 characters and it has to be text.  How can you possibly share your web videos with your Twitter followers and monetize it?

Here's how:
First, place your video on your website and then grab the URL of the video and shorten it with bit.ly.  Once you have the shortened link, you can tweet your message with the link included.  Be sure to use interesting taglines and text to entice your followers to follow the video link. 

Below is an example of how you can measure the clicks on that video link: 

This graph shows clicks on a video link that was sent out via Twitter by Cantaloupe.  Also, bit.ly archives your information, so you are able to use the same link over time and measure results over time.  Now, to find out if they watched the video, you will need an online video platform like Backlight to measure impressions, video completions, viral video sharing, etc...

Your web videos aren't just for your website....use them in your social media footprint, in emails, and in your blogs.    And make sure you measure how they are working for you.   Hopefully, this tip helps you monetize your web video use on Twitter.    Good luck!  

To ensure web video success, you need to continue to monitor video performance. Looking at your video stats is a good way to understand if your videos appeal to your target audience. Just two key stats can give you some good insight into how effective your distribution strategy is:

Where videos are embedded – This allows you to keep track where you and your viewers are embedding your videos and...

Impressions vs views for each place it's embedded – Knowing how many times each online video was loaded vs. how many times it was watched allows you to see where people are actually watching your web videos.

Musical group OkGo has had a few web video hits.  The "Treadmill Video" has over 50 million views.  Their latest video (above) features one of the largest Rube Goldberg machines I have ever scene and one long tracking shot that would make Scorsese quiver.

The thing I am most impressed about is State Farm's sponsorship of this video.  (OK, not literally. I am video guy and it was a really impressive video) But still, kudos to State Farm for being brave enough to sponsor a web video that only shows their branding briefly at the end and almost unnoticeable at the beginning. That is one of the most effective ways to market yourself online.  Realize that you are an insurance company and piggyback on something cooler.

Delivra, one of the original email software and services providers, today announced that it has integrated Cantaloupe.tv's new VideoHere(TM) online video platform with its own email marketing platform, giving marketers an easy way to add and manage videos within their email marketing campaigns. This platform also closely tracks which members viewed the videos and for how long.

VideoHere joins other video solutions in Delivra's suite of email marketing solutions but at a price point that makes it affordable for every marketer, according to Neil Berman, president of Delivra. "VideoHere is the kind of plug and play video integration tool that our clients have been asking for. The affordable system -- starting at just $50 a month -- is easy to use, feature rich, and provides insight into the success of each video.

The integration with VideoHere enables Delivra's clients to insert videos into their email campaigns with one-click, without the need for programming. Marketers can link video play buttons to a pre-built landing page developed by VideoHere or a marketer's custom-built landing page. Marketers measure video performance with detailed tracking of video impressions, views, times completed, times shared, days viewed and drop off rate. The video player allows advanced sharing of videos via email, Twitter, Facebook and by embedded links on websites or blogs.

To learn more and to get started watch our short video.

About Delivra
Delivra offers permission-based email marketing software and personalized services at an attractive price. Delivra has clients nationwide of all sizes and in all major industries. Clients include Del Monte, American Legion, National Geographic, Butler University, US Rowing, Harris Connect and Samsung. Founded in 1999, Delivra is a privately held company headquartered in Indianapolis. For more information, visit www.delivra.com.
 

Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?

Well Cantaloupe is here to help. Our new whitepaper: "How to leverage online video in your social media channels" will give you all the tips you need to get started and beyond

Learn all about:

• The role of video in your social media channels
• Practical tips on using video in FaceBook and Twitter
• How to use link tracking software like bit.ly
• How to best post and measure your videos

Download our newest whitpaper today!

To see how Cantaloupe utilizes video in social media follow them on Twitter and Facebook:

http://www.twitter.com/cantaloupe_tv

http://www.facebook.com/cantaloupe.tv

Cantaloupe.TV today launched its new breakthrough video platform, VideoHere(TM) to web application providers at the Marketing Sherpa Email Marketing Summit. VideoHere is a turnkey online video management system that providers can embed in any web application, uses no APIs, and requires no IT investment.

"VideoHere gives the end user their own online video management platform all within the web application they already use," says Stacy Billanti, President of Cantaloupe.TV, "and this is all done using scalable and reliable cloud-based technology." This product is particularly relevant for marketing applications including email marketing software providers, blogging software providers, and website content management systems, as their customers are demanding the ability to use video in their marketing communications to create more compelling online content. Further, web marketing application companies need to focus on their own platform development, and they don't have the expertise, time, nor development resources to effectively build and maintain online video capabilities.

VideoHere allows end users to point and click to upload, customize, embed video and play buttons, and track video viewership. Email service provider Net Atlantic, Inc. has just announced the addition of VideoHere to their suite of email marketing solutions. This integration offers Net Atlantic email marketing users the ability to seamlessly utilize video in their email campaigns. "Adding video to email campaigns will improve lead quality and increase conversions for our customers," says Bill Reich, President of Net Atlantic. "Studies show that video email campaigns increase click-through rates by 2 to 3 times, shortening the sales cycle and increasing revenues." "As video becomes pervasive across online channels, web application providers will need to offer video management capabilities seamlessly to customers," shares Stacy Billanti. "VideoHere offers a powerful extension to their existing suite of services, provides them with a competitive advantage, as well as allows them to generate incremental value from this new offering."

The Cantaloupe video team specializes in producing authentic web video stories for one-to-one marketing. Cantaloupe also provides online video management platforms, Backlight(TM) and VideoHere(TM), which are easy-to-use and powerful tools allowing marketers to integrate video into email marketing, websites, blogs, and social media.

Learn more about VideoHere

The latest release (11/5/2009) of the Backlight Platform now directly integrates with Google
Analytics.  This integration provides the the ability for your video tracking to show up right along side of your existing web tracking in Google.

All current Backlight clients will notice a new section in the setup area of Backlight called "Google Analytics" (pictured in the image below).  The only requirements to use this integration are a Google Analytics account and a Backlight Account.  


To begin using this feature, simply click on Settings > Google Analytics and put in your Google Analytics Key. Once you enter your Google Analytics Key, all your videos will automatically start to be tracked.

What is being tracked?
Currently we are tracking 3 standard video events: Video Player Loads (player loaded on page), Video Starts and Video Completes.

Below is a screen shot of video tracking in a Google Account. Just click on the Event Tracking sub section of the Content section. You will then see all your Backlight Video Activity and can drill down, filter and do anything you currently do with your Web analytics.


 
We hope you enjoy this new feature and get good value from it.

We are excited to announce that Delivra has partnered with Cantaloupe to integrate Backlight, our online video platform, into its own email marketing platform.  The integration simplifies the use of online video in email and provides powerful one-to-one tracking information.



With the integration, non-technical marketers can easily embed Backlight video play buttons into their email templates with one-click from their Delivra account.  After a campaign has been launched, users can see impressions, views, and completions for the campaign and individual subscribers directly from their Delivra account, providing invaluable information for sales and marketing teams.  Click here to learn more about the Backlight/Delivra integration or register now for a joint Cantaloue/Delivra webinar: Best Practices Using Video in Email Marketing.

If you are a web developer of any sort I'm sure that you already know where this is headed. If not, then hopefully I can help open up to you just exactly how bad IE6 is holding you back. As an online video marketing company we are always trying to make the user experience as hassle free as possible and IE6 does not do that for us. Interactive marketing is here to stay and it's about time Microsoft steps up and embraces it.

Internet Explorer was released in 2001. Yes, that was 8 years ago! Computers don't even last that long anymore, so how in the world can a web browser last that long? Oh, and it's only been updated twice in those 8 years. Now I do realize that I'm an Apple user, but this isn't me directly hating on Microsoft. It's me yearning for better browser standards that will make our jobs easier and the end user experience more gratifying. Over the past 4 years I have watched our developers here at Cantaloupe spend an absurd number of hours hacking up perfectly written code just so that it will render correctly in IE6. So, you might be thinking why not just say you don't support IE6, right? You see, the problem is that somewhere around 15% of internet users are still using IE6 as their default web browser.

Light at the end of the tunnel?
There is quickly becoming a movement among web developers and users to rid the world of IE6. CNN.com recently posted an article about this titled "Web citizens trying to kill Internet Explorer 6" and we have even had a current client video blog about the topic. (see video below). There is even a website dedicated to this movement.

Check out this article by the Public Relations Society of America (PRSA) on crisis communication.

There big takeaway, and I quote exactly: "Video dominates as online communications tool"

The article goes on to say:
Organizations need to already have an established video channel that informs — or entertains — your key publics so that you have built an audience and goodwill before a crisis hits. Having an online Web presence will increase the speed of distribution and reach of your crisis response.

This is exactly what our online video magazines at Cantaloupe.tv do. We specialize in producing authentic, online video content which is the exactly what you need when communicating a crisis situation. And our web video platform, Backlight.tv, makes it easy to get that video up immediately.

The last thing you want to be worried about in a crisis is about how to get your video online. Backlight handles everything you need to get that video up immediately. Things you don't need to worry about with Backlight:

• The file type. We handle mov conversion, mp4 conversion, mpeg conversion, flv conversion, and more
• The online video player. Backlight provides you with that as well as an easy to use embed code
• Online video hosting service. That's also included out of the box.
• Distribution. Backlight helps you get your video on YouTube, Facebook, LinkedIn, blogs, email campaigns, Twitter, partner websites, or wherever else you distribute online
• Video analytics. Backlight provides you with all the online video tracking you'll need to determine the effectiveness of your story.

So don't wait for a crisis to hit before you start thinking about online video marketing and the video platform you need to distribute it. Take a look at our offering now.

Twitmatic, is a real-time, online video search engine that looks exclusively for tweets that contain videos. This isn't just another video hosting service, Twitmatic actually allows users to scan the Twitter public timeline in real-time and find videos that were tweeted about even seconds before. Why should you care? Because this represents yet another way to distribute your videos to a receptive audience in yet another case of permission marketing.

A few of Twitmatic's features:

• Search functionality whereby you can search up to 3 terms
• In the sidebar, you can now perform a number of different functions, including:
  • Choosing list view vs. video view (seen above)
  • View twitter trends and can click on these to see video results that match.
  • View all videos being shared on Twitter in a real-time timeline
• Follow or unfollow twitter users, reply to tweets, view tweets from the associated user, and bookmark favorite videos
• If you sign in as a user, your searches will be saved automatically.
• If you perform a search that returns no matches, once they are found, they will appear on your saved searches

How does Twitmatic know your tweet contains a video?
It's not just searching for the word video. It's actually more sophisticated than that. Below is a answer given by Greg, one of the co-founders of Twitmatic.

"Some of the technology I can’t get into but basically we are able to take a tweet, find an http url in it, and then process the web content at the other end of the url. The process then pulls out likely videos and pushes them into our system. There are current limitations to our technology due to certain sites disabling embedding or utilizing advanced flash techniques.  We parse the public timeline as well as do specific general searches to find many of the videos. We also depend on user searches to bring in other videos."

This is good to know because we can continue to use link shortening software like bit.ly to continue and track the number of clicks on our links.

What does this mean for you?
Along with the video SEO that you are currently targeting for Google, Twitmatic is another channel for users to find your video without you really having to do anything other than share your videos through Twitter.

Does this really work?
Here is a look at the Twitmatic interface after I searched for Vontoo who is a current Cantaloupe client that had a couple of people share their video via Twitter.




Best results?
If you already have a Twitter account, make it a habit of tweeting links to your online marketing videos. If you already have a whole library of videos ready to share, it mike make sense to start dripping out tweets to links to those videos.

You'll also want to give a lot of consideration to what "keywords" you put in the tweet. Twitmatic is so new that we can't give you definitive advice here, but we'll continue to experiment and let you know.

You have video and you have social media channels. How in the world are you going to use it and measure it? Let's talk about the three current big social media channels Facebook, Twitter, and YouTube.

Facebook

When using Facebook for your organization there are two different ways that you can handle video. You have to first either setup a Facebook Page or Group. Pages seem to be a better solution for companies because you are often times having longer conversations with your end user and Pages are setup for this. You can learn more about Pages vs. Groups here.

With your Facebook page you can either load the video directly to your page or share a link to your video with your fans. We'll get to how you can monetize the video with a link a little later.

This decision is usually made by looking at whether you want the people on Facebook leaving Facebook and going to your web page with your video or if you are comfortable with your branding on Facebook and allow them to watch it right there. In the example below Cantaloupe has decided to use Facebook as another channel aside from mass email and their website so they post their videos directly to their Facebook page. This allows fans and colleagues to share your video with others very easily. The example that we are going to show here is the laughter yoga video that Cantaloupe produced and you can see how Facebook returns information for video plays on your Facebook page.

 
In the example to the right you are looking at Video Views inside of Facebook's Insights. The first spike on the left was the interaction with the video the day that it was posted. There was a drop off in the next few days so what we did was go into our Facebook page and share the video with all of our fans directly, therefore not relying on them to see the video post in their news feed. This sends each person that is a fan of Cantaloupe a direct message to their Facebook inbox allowing them to watch the video. Over the next two days you can see the spike in video plays that this created for this video. With only about 50 fans on the Cantaloupe Facebook page you can see that there were double that amount of video views. This tells us that the video was shared to others outside of the Cantaloupe fan base which in turn means the video was exposed to folks that we were not having any type of conversation with. We like to upload our videos directly to our Facebook page because you can then see the interaction that is being made with the video just on Facebook.

The other way to share your videos with those on Facebook would be to post a link to your video directing the end user to the page that your video sits on. The best way for sharing video links on Facebook is to use link tracking software such as bit.ly. Bit.ly takes your existing link, shrinks it into a smaller URL, and then returns data around the number of clicks and where those clicks came from. One downfall here can be that if an end user clicks to the video and then copies the URL from the page they are on to share the video with a friend you are not going to be able to tell that the friends video view came form this campaign or post.

Become a Fan of Cantaloupe on Facebook.

Twitter

We all tweet, tweet now.

You have 140 characters and it has to be text. How in the world can you share your videos with your Twitter followers and be able to monetize it? Here's how.

You have your video placed on your website, so all you need to do is grab the direct URL to the video and shorten it with bit.ly. Once you have the shortened link all that is left to do is tweet your message with the link included. Below is an example of how you can measure the number of clicks on that link.

This graph is showing the number of clicks on a video link that was sent out via Twitter by Cantaloupe. The bar to the left is showing the number of clicks on the video link the first time that it was sent out. At the time Cantaloupe was pretty new to Twitter so 10 clicks was acceptable. As time went by and Cantaloupe started to gain more followers we decided that it might be a good idea to send the same link out again. The result is the taller bar to the right. Because there were new followers the number of views doubled from the previous post.

Ok, so they clicked the links but did they watch the video? The way to measure this is to log into your video content management system and check the number of views your video has prior to posting your link to Twitter and then checking those numbers a few times after posting the link. By comparing the change in video views and the number of clicks in bit.ly you can then begin to measure your success. The one good thing about Twitter is that most of the time the interaction is going to be immediate so the comparison between the clicks and video views becomes less of an assumption.

Follow Cantaloupe on Twitter @cantaloupe_tv.

YouTube

You have your video on your website, why would you need to post it to YouTube?

Simple. Numbers.

There are millions of video views on YouTube each month and when using a video content management system like Cantaloupe's Backlight, posting your video to YouTube can be done easily. By posting your video to YouTube you are giving access to millions of people that may have never even knew you existed. So, if they are on YouTube searching for a solution and your video comes up the conversation starts there. By setting up a YouTube channel you can store your videos in an orderly fashion as well as brand the channel with your companies branding and website URL allowing users to quickly engage with you.

The example for this again is the laughter yoga video that Cantaloupe produced. After getting the video up on our website and sent via mass email we posted the video to our YouTube channel. We were able to create some buzz among the laughter yoga world and even had a few laughter yoga websites embed or link directly to our video. The video helps them show what it is they do and allows us to get in front of new prospects.

In this image you can see that Cantaloupe has generated 210 views on this video from their YouTube video channel. You can also see the different websites that are linking to your video.

So, people are watching my video on YouTube but I want to know if we are getting conversions to our website from this. To solve this you would just need to use your website analytics and look at the referring sites to your website. You should be able to filter them down to the number of referrals there are from YouTube that you can then use for conversion rates.

Subscribe to Cantaloupe's YouTube Channel.

So we've covered the three current, big social media channels and how you can monetize your video content through these channels. I'm sure that there are more channels to come and there will be different ways to monetize your video through these channels, but for now why not get started with these?

Exposure leads to prospects that can in turn become customers. Internet video marketing is advancing quickly and the sooner that you can get your foot in the door and start building an online presence with your videos, the farther ahead you will be of your competition.

Learn more about how Backlight can help make your social media video monetization easier.

Follow Cantaloupe through Social Media:

Video formatting is a complicated subject to understand, especially when you aren't in the video business. That's one of the reasons why we are here at Cantaloupe -- to help you make the most of your online video. Let me explain a little more.

I came across a web video a couple of days ago. The picture was stretched and pixelated (meaning boxy, unclear), and the sound was unbearable. To say the least, this video looked and felt unprofessional. If you are going to put video on your website, you want it to look sharp. If you disagree, let me know. It doesn't matter how great your site is, if their is one ugly video on their, it could ruin the entire experience. Here is an example snapshot of a video that is poorly posted to the internet:



Like I said, the video is stretched and pixelated, and the one I watched was jumpy (caused by a really low framerate). There are also two black bars on the sides of the video for no reason. Another thing that catches the eye is the video player. It is clunky and not very functional. There are a small amount of options, and a few a them I would never even use. I know this seems extreme, but search the internet and you will find videos similar to this image. So, now that I've addressed this poor video and poor web video player, let me talk about what Cantaloupe offers in these areas.

Cantaloupe's videos are always great quality, and look professional. We also have launched our own web video platform called Backlight that will do the online FLV Conversion for you and give you our sharp looking and great functioning video player. If you want to learn more about everything it can offer you, go here.

Now, let's look at a few snapshots of a Cantaloupe video so we can all vizualize this. These are from our most recent CantaSeries video.




The videos are clear, even the text. You can make it full screen, higher or lower the volume to any level, or use the menu to share, embed, or link to the video. There is much more the software can do, including tracking and converting, so I would suggest looking further into it.

If you are looking to strengthen your online video marketing, give us a holler and we will help you out. We shoot everything in High Definition, expanding the possiblities, and are constantly working on updates for our software, Backlight, which will eventually include HD internet streaming of your online videos. Of course, we know story and content are of utmost importance, which we also deliver, but don't underestimate the quality.

I just want to congratulate Denise Meyer and team at Interactive Intelligence for successfully launching their first video playlist using Backlight. You can check it out for yourself here.

These are some very powerful videos and I'm glad our online video platform could embed them on their website. I'm not currently in the market for a call center software solution but I found myself watching this whole video all the way through. (Note how easy it was for me to grab Interactive Intelligence's video from their website and embed it in my blog using their online video player)





If you haven't heard, Backlight is Cantaloupe.tv's new online SaaS video management system that makes it easy to upload all your videos, convert them to web-ready formats, embed them on your website, and then analyze the online video tracking.

Check out our website to learn more about Backlight.

There has been a lot of talk about Obama finally bringing the age of digital communications to the White House, whether it's the hoopla around his Blackberry, questions about who has access to his email address, or the addition of streaming video to his weekly public addresses.

It doesn't seem any of that is going to change; however, what is going to change is White House's video hosting service, video management system, and online video player.

According to this report, the White House will no longer be using YouTube for online video hosting. Instead, they've opted to go with a generic video player using Akamai as the content delivery network.

Why the switch? It seems no one knows for sure, but the prevailing speculation is that the White House was unhappy with YouTube's privacy policy, which left tracking cookies on viewers computers, even if they never played the video.

Here is Obama's weekly address in the new online video player (You need to click through. Their new video player doesn't embed well)