Saas Video

Marketpath's Content Management System and Video Management Software from Cantaloupe.tv provide users a more engaging experience.


Content management solution provider Marketpath, Inc. has just announced the addition of VideoHere to its SaaS web content management solution. This integration offers Marketpath users the ability to seamlessly utilize video in their web pages therefore providing highly relevant and engaging content. VideoHere allows users to point-and-click to upload, customize, embed, and track videos in their web pages. It is licensed from Cantaloupe.TV, LLC, an online video solutions company that provides an end-to-end solution for marketing with online video.

Directly from their Marketpath account, customers can easily manage a video library, add video to web pages, and track video metrics. Users can upload MP4, MOV, FLV, MPEG, WMV, and AVI videos to an online video library. Further, impressions, clicks, views, drop-offs, view times, and viral sharing can be measured so that marketers know how their videos perform.

“Adding video to web pages provides website visitors a more engaging experience and allows marketers to better meet their goals,” says Matt Zentz, CEO of Marketpath. “Studies show that 65% of viewers watch online video to completion, while less than 10% read a text-only site in its entirety. Keeping visitors glued to their content helps companies better deliver a message to their intended target.  VideoHere is a powerful tool to help ensure that our client’s audiences engage more deeply and longer on their websites.  And with Marketpath’s VideoHere integration, it is now just as easy to add video to your website as it has always been to add images and image galleries to landing pages.” 

Other added advantages of VideoHere are that an online marketer is able to enhance SEO efforts and also increase their social media footprint. VideoHere includes an out of the box tool that tags videos for search engines, and the video player includes features which allow the viewer to easily share videos with their network and post to social media outlets.

“Videos are delivered to viewers via well known and respected Content Delivery Networks, ensuring the best viewing experience possible,” says Stacy Billanti, Cantaloupe’s President. “Marketpath customers will now have an advantage over their competition by being able to effectively and easily use video in their websites. Further, they will have access to a video hosting library that is reliable and scalable to support large spikes in web traffic.” 

If you have ever experienced dowtime at a hosting provider whether you're hosting something as trivial as a personal webiste that only your mom has ever vistited, or something as critical as a enterprise SaaS application that 1 million clients rely on every day, you know how frustrating it can be. No one can deliver 100% uptime, but they get so close that we come to expect it and take it for granted.

What is often the most frustrating is not knowing when the service will come back up or what exactly caused it in the first place. After the fact, these hosting providers are left to figure out how to best make amends with their customers and to restore faith in their hosting abilities.

This is where online video production and internet video marketing can help.

Take for instance Rackspace. Rackspace recently had two outages, one on June 29th and one on July 7th. They responded the best way they could have. They not only fixed the problem and made efforts to ensure that it never happens - they actually took the time to put the CEO on camera to explain this to us.

You can see the video below and also check out this blog post by Lifeline Data Centers.

A recent study by TubeMogul shows that a large protion of online video views are being driven by blogs. TubeMogul is a service that allows you to upload your online videos and then distribute them to over two dozen video sharing sites such as YouTube, Yahoo, and Google with a single click. As much as email marketing and social media may seem to be the best distribution channels to share your videos for viral marketing, this study is begging to differ.

The key to this study is that you still need a video content management system that can allow you to output your videos into the necessary formats, allowing you to upload your videos to a solution such as TubeMogul.

With Cantaloupe's Backlight Saas video system you are able to download your online videos directly to your local machine in the necessary formats to not only upload them to a solution like TubeMogul, but other social media sites as well.

Many of the video content management systems available right now will provide upload conversion, but do not allow for download conversion. Because you are sometimes faced with the fact that your videos were produced by a second party this becomes and extreme monetary value for your company.

Once you are able to output your videos in the necessary video format you can then not only embed your videos into your blog, but you give others the opportunity to embed your videos into their blogs from not only Backlight but multiple video sharing sites.

The more accessible your videos are the more people are going to embed them causing a higher rate of engagement. For more information about Cantaloupe's Backlight video content management system click here.

Looking for a complete blogging software solution for your business? Check out Compendium Blogware for all your business blogging needs.

So for the moment it's a self-described accomplishment, but it's an exciting topic to rally around which is why I think so many high-profile people from the Indianapolis tech community have contributed comments to this blog thread. (Internet marketing software city? by Norm Heikens)

Cantaloupe's own contribution to the Indianapolis online marketing community includes Backlight, a Saas video solution for helping marketers utilize video online to strengthen their businesses, engage prospects, and sell more stuff.

I just want to congratulate Denise Meyer and team at Interactive Intelligence for successfully launching their first video playlist using Backlight. You can check it out for yourself here.

These are some very powerful videos and I'm glad our online video platform could embed them on their website. I'm not currently in the market for a call center software solution but I found myself watching this whole video all the way through. (Note how easy it was for me to grab Interactive Intelligence's video from their website and embed it in my blog using their online video player)





If you haven't heard, Backlight is Cantaloupe.tv's new online SaaS video management system that makes it easy to upload all your videos, convert them to web-ready formats, embed them on your website, and then analyze the online video tracking.

Check out our website to learn more about Backlight.