If you have ever experienced dowtime at a hosting provider whether you're hosting something as trivial as a personal webiste that only your mom has ever vistited, or something as critical as a enterprise SaaS application that 1 million clients rely on every day, you know how frustrating it can be. No one can deliver 100% uptime, but they get so close that we come to expect it and take it for granted.
What is often the most frustrating is not knowing when the service will come back up or what exactly caused it in the first place. After the fact, these hosting providers are left to figure out how to best make amends with their customers and to restore faith in their hosting abilities.
This is where online video production and internet video marketing can help.
Take for instance Rackspace. Rackspace recently had two outages, one on June 29th and one on July 7th. They responded the best way they could have. They not only fixed the problem and made efforts to ensure that it never happens - they actually took the time to put the CEO on camera to explain this to us.
You can see the video below and also check out this blog post by Lifeline Data Centers.
What is often the most frustrating is not knowing when the service will come back up or what exactly caused it in the first place. After the fact, these hosting providers are left to figure out how to best make amends with their customers and to restore faith in their hosting abilities.
This is where online video production and internet video marketing can help.
Take for instance Rackspace. Rackspace recently had two outages, one on June 29th and one on July 7th. They responded the best way they could have. They not only fixed the problem and made efforts to ensure that it never happens - they actually took the time to put the CEO on camera to explain this to us.
You can see the video below and also check out this blog post by Lifeline Data Centers.
The key to this study is that you still need a video content management system that can allow you to output your videos into the necessary formats, allowing you to upload your videos to a solution such as TubeMogul.
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