Getting started with online video isn't as daunting of a task as some people make it out to be. There are really three things that you need.
First of all you need a camera, you have to get yourself onscreen somehow. How much you want to spend on that camera is kind of up to you. Video quality isn't really as important as the content, which is one of the other things you are going to need.
Content is king. If you don't have anything relevant to say, it doesn't matter how good the video quality actually is. You can get away with shooting with something like the Flip HD or even using the iPhone 4, which shoots pretty good looking HD video. I'm actually using the iPhone 4 for a different series. The third thing you need, the first two being a camera and content, is probably some form of computer. You don't want to do a whole lot of editing in a Vlog. You want it to be very conversational and honest, but doing a lot of editing takes that away.
You are still going to need to get it up on the web somehow and other than the iPhone 4, which has some editing and posting capabilities, you are going to need something to get the video from the camera to the computer, polish it a little bit and get it up to YouTube, your website, blog or wherever you are going to put it. I really suggest using a Mac. They are very easy to use and come installed with iMovie, which is a very easy to use video editing system. You can add some lower thirds and graphics without learning something like Final Cut Pro, which is what I use.
If you have any questions or topics you'd like addressed, email me at justin@cantaloupe.tv or find me on twitter: @justingutwein. I hope this is helpful to you, I will be diving deeper into cameras and content in some later episodes. Thanks a lot!
The Cantaloupe folks are a unique variety. They challenge one another and keep raising the bar. They do this with their work, on the parking lot basketball court and now on they have decided pushups is the next mountain to scale. This has spread from our production team down the hall to our founder's office and around the corner to our fearless leader, Stacy*.
Someone found an iPhone app that promises to help you do 100 pushups in a sitting within 6 weeks (the disclaimer graciously reminds users that it might take a few 6-week training cycles for some of us). Day 1: you do as many pushups as you can and enter it in the app.From there it guides you through a steady pushup regimen that moves you closer to the app's target of 100 pushups.
Anyway, as I was laying on the floor after a measly 16 pushups, I mentioned needing to blog today. Stacy's response: "pushups!" Pushups on a web video blog? Makes perfect sense to me. Let's see what we can do with this.
Each Cantalouper is starting at a different place on the road to the same goal - 100 pushups. Your prospects are starting at different points of awareness about you, but are also moving toward a single goal - signing a contract or buying your product.
There are those who are in pretty good shape. They know all the great things you can do for them and are nearly ready to knock out all 100 pushups (make the purchase). There are others who know of you - they can do some pushups - but need more work (attention, conversations, information) before they're able to hit your goal for them.
Then there are those who (like me) can just do a few. These are the prospects that are unaware of you or underaware of what you can really do for them. They need lots of work - perhaps a couple 6-week training cycles - in order to get where you want them to be.
Where does video come into play, you ask? Video is their training tool. It keeps them engaged with the program and keeps them progressing toward your goal, toward the purchase or contract, toward the day when they can do 100 pushups without collapsing on the office floor.
What type of training regimen (message or video story) does the individual need? That depends on how "in shape" they are when you engage with them. Make your online video conversation personal to who you're talking with and where they are. Move them along at a steady pace so they don't pull a muscle, get overwhelmed and take a seat on the sidelines.
*Jon was a little slow with the camera phone, so there's no evidence of us on the carpet, but I will tell ya, Stacy has some guns on her!
Have a challenge you'd like to see the Cantaloupe team take on? Post in the comments. We'll grab a camera and post it on the blog for all to see.
You might want to sit down for this first statement. Not all of your online videos have to be about you. You and your company can provide knowledge, new ideas or a fresh perspective through your online marketing videos without mentioning your name even once.
This just sounds wrong, doesn't it? The video below is a perfect example of how a company uses a video to help advance the conversation about changing how we make decisions. It's been picked up by a number of blogs (including this one) because of its relevant and unsolicitous content.
By the way, I chose this particular video over the many others out there because the message applies to all of us who are trying to change buying or behavioral habits of others. Enjoy!
It is estimated that Facebook.com has over 350 million users and over half of those are over 25.Facebook is the 4th most trafficked website according to comScore, so the next question for your company is “why haven’t you posted your company’s videos to this free resource?” If Facebook is part of your online marketing strategy, then you should post your online videos there.
When using Facebook for your organization, there are two different ways you can manage your web video. You have to first either setup a Facebook Page or Group. Pages seem to be a better solution for companies since they can handle longer conversations with end users. You can learn more about Pages vs. Groups here.
You can either load the web video directly to your page or share a link with your fans. This decision is usually made by consideringwhether you want the people on Facebook leaving Facebook and going to your web page to viewyour video, or allowing them to watch it right there. You also need to track and monetize the video with a link.
In the example below you can see how media consumption is displayed within Facebook. By looking at the green line you are able to see web video views per day on your Page. With this, you can easily correlate the day that a specific video was posted and then relate those video views to that video.
Keep in mind that by posting your videos on the Facebook page, it allows fans an easy way to share video with their friends by posting it on their wall feed, hence encouraging viral sharing.
You can also share your videos with those on Facebook by posting a link to your video rather than uploading the video to Facebook. The best way for sharing video links on Facebook is to use link tracking software such as bit.ly. Bit.ly takes your existing link, shrinks it into a smaller URL, and then provides analytics on clicks and source of clicks. One weakness of this approach is that if the viewer copies the URL to share with others, you will not be able to track all the source of views.It also requires the viewer to leave Facebook so they may be more reticent to view the video.Want to see more online marketing video posting examples?Become a Fan of Cantaloupe on Facebook.
Recently we talked about how simply having videos on your website will help increase your sales (regardless whether people actually watch the videos). But, is their existence enough? Is there more you can do to maximize the opportunity?
What’s the best way to display video on landing pages?
Although overall product web videos are a strong sales tool, not all video displays are created equal. The three main ways most e-commerce sites choose to display video to site visitors are via a link, as a “watch video” icon, or embedded in the actual product page.
While all methods are effective, embedding a professional video player - such as the options available through Backlight - in the product page will generally generate a higher view rate. Industry research has show that if you add a simple link to a video from any given product page, you can expect something between a 5%-15% video view rate. The same research shows that a video player embedded on the same page will deliver a view rate ranging from 10%-35%.
Both are viable options, and number are not the only thing that matters. Beyond the number of views generated you need to think about appearances. The display format you choose depends on the type of page real estate you want to allocate to video. But remember, your shoppers respond positively to videos so a visible spot is in the upper portion of the page is best.
What else should I know?
In most cases and across all verticals, video is a proven and effective tool for increasing conversion rates. However, poorly executed or shoddy video may have a detrimental effect on your site. This should come as no surprise as we’re all well aware of the damage that inadequate copy-writing or unimpressive photos can cause. In short, video obeys the same fundamental rules governing the performance of all mediums – quality matters!
That’s why, whatever video strategy you choose, it is imperative to continue to measure performance according to the parameters for success that you have established. Once you learn what works best for converting sales on your site, you can focus on doing more of the same and getting the most out of your product videos.
Although we've been talking about online video marketing in a retail context, this information is equally applicable to service companies as well. Look at the commodity you are selling - sneakers, people, knowledge... and focus on how a strong video marketing strategy - including distribution and placement - can increase your lead conversion through video on your website.
A special thank you to Mark Robertson, online video marketing and search engine optimization (seo) specialist, for showcasing the power of video placement.
Videos on your website will increase sales and conversions. We all agree. But, did you know that they can do so even if your site visitors don't watch the videos?
While adding web video to your online store isn’t exactly new, it is still a medium in its infancy. Only within the last year or so have retailers begun to wake up to the power of video as a marketing tool that builds customer confidence and increases conversion rates. The amazing thing about video is that it works to this effect whether it’s watched or not. In other words, just by adding product videos to your site, whether they’re watched or not, will help move products.
Why add video to product pages? Because simply put, product videos sell products. While shoppers who actually view a product video are buying at a higher rate than those who choose not to watch the video, what has proven even more interesting is the fact that people who do NOT watch the video are converting at a significantly higher rate than shoppers viewing the same product page without the option for video viewing.
So, it turns out that just offering the option to watch a product video is already a selling point. How could that be?
I believe that it has to do with consumer behavior and the trust factor. People feel more secure if they know you are able to show video on your site. 1) Because it means you trust your product enough to show it in full multi-dimensional format, and 2) Because it means you are an etailer that invests in your site, bringing your customers the best user experience possible. It makes your site seem more reliable which in turn increases consumer confidence.
If I look at it from another perspective altogether, I’d perhaps equate it to the fact that while I may not be an opera fan, I like the idea of living in a city that has an opera. It’s about options. In other words, while I may not use a particular service, I like to know that it’s there. I can recognize its benefit without the need to use it, and it says something positive about the place, or site, I’m visiting.
Is just having video on your site enough? In an upcoming post, we'll explore the best way to display your videos to optimize conversions and maximize user experience through online video management platforms.
A special thank you to Mark Robertson, online video marketing and search engine optimization (seo) specialist, for showcasing the power of video placement.
I have had many conversations with people who suggest online endeavors are great for the younger demographics, but the senior citizen community shouldn't be a big consideration.
Not so fast.
A recent Nielson report proves otherwise. According to Nielson, the number of active internet users ages 65 and older has increased 55% in the past five years. The amount of active seniors online is growing rapidly. The more surprising thing, however, is what seniors are doing online. The top four websites visited by seniors, listed in order are:
1) Google 2) Windows Media Player 3) Facebook 4) Youtube
Google isn't much of a surprise, but the other three are. Facebook and other social networking sites are an increasingly popular destination for seniors. 8.2% of all social network and blog visitors are over 65; surprisingly, this is only 0.1% less than the number of teenagers who frequent these sites.
The number two and number four most popular sites for seniors is the most intriguing. This is proof that senior citizens don't behave any differently than the rest of the internet demographics when it comes to web video. When we suggest that video is the currency by which people are communicating online, this does not exclude senior citizens; so do not discount their importance when planning your video marketing strategy.
What do these companies have in common with each other? I would bet it's the same thing you would like to have in common with them - brand ambassadors! Who wouldn't want their customers creating buzz and spreading excitement about their brand? But how...?
Think of your customers as friends. These companies talk to their customers as friends. The tone of their emails, the conversational style of their online marketing videos, the features on their website. These are anything but corporatey; they're friendly and comfortable. Maker's Mark put customer's names on barrels and refers to it as "their" whiskey. Southwest gives props to their passengers who spread pictures of the planes' wings and tails. Zappos helps spread videos of customers' visits (and even a wedding) at the office.
Your ambassadors need a mission. These brands aren't shy about offering specific calls to action - tell your bartender that you want him to stock Maker's (and pass along a Maker's Mark business card while you're at it). A picture is worth a thousand words, so show your fans what you'd like them to do via web video. Encourage them to be creative in what they do... and catch it on tape. It might just be the next viral video
Give your fans a sneak peek. Make your ambassadors feel like they have an inside connection, a "peek inside the tent", as Maker's Mark calls it. Through video, you can make your customer feel like he's on site, getting the inside scoop on your next feature release, product idea or special event.
Engage your long-term audience through video, give them calls to action and a taste of who you really are and watch them own their transform into loyal - dare we say rabid - brand ambassadors for you.
Fans of Seth Godin will likely have read his recent blog post entitled "Where do you find good ideas?" In it, he discusses how few ideas are found in windowless conference rooms. He goes on to talk about how the best ideas strike in a flash; "out of the corner of our eye, the edge of our consciousness," he says. Wouldn't you agree that this is true?
I have seen far too many people sitting in a quiet room - alone or with their team - staring at a whiteboard, waiting for the perfect idea for their online marketing video to thunder down from the heavens. I've also had the luxury of seeing brilliant ideas come out of seemingly nowhere as thoughts are kicked around over a coffee or cocktail with a mix of people.
Is it the change of scenery? Perhaps. Is it the hodgepodge of perspectives and faces at the table? Maybe. Is it that the pressure to create is lessened because it isn't a meeting-meeting? Likely. Is it a newby at the table asking the questions you've taken for granted? Could be. More than anything, it's a combination of these things that help you think outside the box.
Over the short time I've been on staff with Cantaloupe, I've seen a common, frustrating situation play out time and again. The client has a package of videos he wants to produce. He came to the table with a couple great ideas that our team helpes him develop into a the beginning of a potentially fantastic series. They're produced and distributed. The client and his customers are wow'ed. Then... client pauses. Stumped for what to talk about next. He feels he knows his business better than anyone and says he needs time alone to work on his next video's topic - alone, without the outside perspective of others. In essence, he shuts himself in the windowless conference room with his whiteboard and struggles to come up with the next great idea. In the mean time, his online marketing momentum slows to a crawl.
At the same time, I've seen the clients who take advantage of the creative minds of our story development team, producers and video strategists. These clients come out of their natural habitat (i.e., their cube farm or stuffy board room) and have conversations with Cantaloupers who are eager to put themselves in the clients' shoes and discover the perfect stories to tell and the ideal characters to tell them.
You have a choice, but my advise to you is: step away from your lonely whiteboard. Grab a beverage and take a stroll. Clear your head, then lean on us to help generate the story ideas that will drive home your message to your target audience.
It is well known that when planning anything properly, one must aim then fire. When it comes to online video, however, most people fire then try to aim. Let me explain. Many times people will think of a "cool" or "interesting" idea for a web video, but they do little to confirm that this video will actually help them. A good illustration might be how products are introduced to particular markets in modern times. Many people or companies start with a good idea, they manufacture a bunch of gadgets, and then try to create a need in a market. Conversely, the most successful businessmen first find a market, unearth that market's most glaring heartaches, and create products to alleviate that pain. Many people with good intentions fall victim to the first kind of thinking, in business AND with video marketing. Before you consider ideas for video, it is wise to first consider what your overall marketing goals are. Once you've determined what those goals are, you must then ask yourself questions such as, "Where are we falling short?" and "What are the most difficult goals to achieve?" Once you've unearthed your organization's own heartaches, it's much easier to determine where video can help, and what the content of that video should be. So don't put the cart before the horse; identify your overall needs, then decide where video can enhance.
If you would like to learn how Cantaloupe TV is different from website video firms, email us at bevans@cantaloupe.tv.
The marriage of video and email has become a very hot topic for online marketers, and if utilized properly, the two should play an integral part in your online marketing strategy as video can greatly enhance your existing email marketing program by generating:
1. Higher Click Rates
A Forrester Research study revealed that online marketers who use web video in email campaigns can increase click rates by 200-300%, moving more users from their inbox to your website.
2. Better Engagement
Once subscribers reach your website, video keeps them engaged with your message. Studies show that 65% of viewers watch online video to completion, while only 10% read a web page in its entirety, and 50% of people who watch a "quality" video will respond to its call-to-action.
3. Maintain Ongoing Conversation
Video email can continually bring subscribers back to your website on a recurring basis, providing a great medium to stay in front of clients and prospects.
If you'd like more information, download our whitepaper to learn more about the best practices of video email marketing.
“I'm shaking all over. I was just interviewed for my company’s online marketing video, and my mind froze. I couldn't remember even simple concepts. I was stumbling all over myself. I had stage fright. It was an embarrassment.”
Public speaking and being recorded are common fears. Never mind that the videos produced for you by Cantaloupe are not live, will be edited to present your best possible image and messages and the interviews can be shot repeatedly to capture you at your best, this can still be a nerve-wracking process. Relax. Below are a few common questions that often help the characters (interviewees) during our video production shoots. When will I receive the script? I’m not good at memorizing lines, by the way. Our authentic story telling format alleviates the need for scripts. Our producers will ask you questions in a conversational style. Talk from your heart and as if we are your client, friend or employee. Which way to wardrobe and makeup? Again, think authentic. We want to see you how you are everyday. If you wear a suit and tie to work, wear a suit and tie to the video shoot. If you wear jeans and carry a hard hat, that’s how we want to see you. What if I don’t know an answer or my mind freezes during the interview? Let the producer know that you are unsure, need to consult the notes you smuggled into the room with you or need a minute to regroup. Our goal is to make you and your company look good. You know your material – you live it everyday. Whether the video is for a new product launch, an internal message to key employees or an opportunity to showcase your company to new prospects through interactive marketing - your streaming video is about you. Take a deep breath and speak from your heart. You’ll look mahvuhlus!
If you have other questions, please ask your producer, project manager or client success manager anytime.
Please join me in our upcoming free, one-hour webinar, "Video Email Campaigns". Web video is a critical component of any online marketing strategy. It engages viewers and raises customer activity. That's why you should use video in your email campaigns.
Cantaloupe.tv is co-sponsoring this webinar with Net Atlantic, and you will learn the benefits of using video in your online marketing email campaigns, including how to:
Raise click-through rates by 2-3x.
Move more subscribers to your landing pages.
Maintain ongoing conversations with customers.
Incorporate industry best practices into your video emails.
Cantaloupe.TV today launched its new breakthrough video platform, VideoHere(TM) to web application providers at the Marketing Sherpa Email Marketing Summit. VideoHere is a turnkey online video management system that providers can embed in any web application, uses no APIs, and requires no IT investment.
"VideoHere gives the end user their own online video management platform all within the web application they already use," says Stacy Billanti, President of Cantaloupe.TV, "and this is all done using scalable and reliable cloud-based technology." This product is particularly relevant for marketing applications including email marketing software providers, blogging software providers, and website content management systems, as their customers are demanding the ability to use video in their marketing communications to create more compelling online content. Further, web marketing application companies need to focus on their own platform development, and they don't have the expertise, time, nor development resources to effectively build and maintain online video capabilities.
VideoHere allows end users to point and click to upload, customize, embed video and play buttons, and track video viewership. Email service provider Net Atlantic, Inc. has just announced the addition of VideoHere to their suite of email marketing solutions. This integration offers Net Atlantic email marketing users the ability to seamlessly utilize video in their email campaigns. "Adding video to email campaigns will improve lead quality and increase conversions for our customers," says Bill Reich, President of Net Atlantic. "Studies show that video email campaigns increase click-through rates by 2 to 3 times, shortening the sales cycle and increasing revenues." "As video becomes pervasive across online channels, web application providers will need to offer video management capabilities seamlessly to customers," shares Stacy Billanti. "VideoHere offers a powerful extension to their existing suite of services, provides them with a competitive advantage, as well as allows them to generate incremental value from this new offering."
The Cantaloupe video team specializes in producing authentic web video stories for one-to-one marketing. Cantaloupe also provides online video management platforms, Backlight(TM) and VideoHere(TM), which are easy-to-use and powerful tools allowing marketers to integrate video into email marketing, websites, blogs, and social media.
With VideoHere, Net Atlanitc, Inc. offers users the ability to seamlessly utilize video in their email campaigns, creating a highly relevant and engaging marketing message.
“Adding video to email campaigns will improve lead quality and increase conversions for our customers,” says Bill Reich, President of Net Atlantic. “Studies show that video email campaigns increase click-through rates by 2 to 3 times, shortening the sales cycle and increasing revenues.”
An added advantage of VideoHere is that an online marketer is able to enhance their SEO efforts and increase their social media footprint with video content. The feature includes an out of the box tool that tags the video for search engines, and the video player has features to allow the viewer to easily share the videos with their network.
I was driving southbound on interstate 465 here in Indianapolis the other day after a tiring day at work. As I was weaving in and out of traffic, I happened to notice a billboard. This particular billboard was vacant, and the company who owned it had a catchy little saying to entice people to occupy it. You know the kind . . . "made you look," "your customers could be looking at this," stuff like that. This billboard, however, had something I've never seen written before. It said, "Why whisper when you can shout?" Clever. Point well made. Makes sense. But, as I continued to fight my way through mini vans and semi trucks, I began to think more about this rhetorical question. Why WOULD I whisper if I could shout? It was almost as if it were a riddle I HAD to answer. Then it hit me like a house load of bricks . . .
With the advent of technologies like broadband internet, the world has evolved from being a billion, tiny microcosms to one gigantic monster. With it's evolution has come a certain change in how we communicate. In this new, never-sleep, global society; glitz, flash, superlatives and techno music are working overtime just to catch our attention. There are thousands of entertainment and broadcast mediums, millions of websites, XM gave us hundreds of specific radio stations, there are cable stations galore . . . and the more they grow, the more THEY shout. Pulling us to and fro with enticing words and attractive choreography. Back and forth, over and over, they shout. Buy this! Come in here! Watch me! Listen to this! Read me! Subscribe here! Travel there! Wear this! Order now! A deafening chorus of shouting. But, here's the point . . . If everyone is shouting, who is really being heard? A whisper is rare. A whisper grabs your attention. Ever been at a table, and someone leans over to whisper your neighbor a secret? What do you typically do? You stop. You pay attention. You naturally want to know what the secret is. If you're close enough, you may pry to find out what it was. You completely grab one's attention if you whisper, and in a world of loud mouths and yodelers, people crave the intimate, and personalized delivery of a whisper. Yes, technology has brought us many great things . . . but, boy has it numbed certain aesthetic human subtleties. Email is wonderful, and fast, and convenient, but do you remember the appreciation and self value you felt when you received a handwritten letter? Sure, getting flair or a "poke" on Facebook is kind of nice, but how does it compare to someone firmly holding your hand, looking you in the eyes and saying with sincerity, "I appreciate you." You see . . . we've gotten away from that. As marketing gurus, we must understand that our job is not necessarily to shout as loud as we can so as many people can hear us. No . . . it's more about having the right conversations with the right people. Sincere video is an excellent alternative to the "loud mouth" methods being used out there today. We've gotten away from what, in many ways, makes us human. "Why whisper when you can shout?" ANSWER: Because a well placed whisper is louder.
Check out this article by the Public Relations Society of America (PRSA) on crisis communication.
There big takeaway, and I quote exactly: "Video dominates as online communications tool"
The article goes on to say: Organizations need to already have an established video channel that informs — or entertains — your key publics so that you have built an audience and goodwill before a crisis hits. Having an online Web presence will increase the speed of distribution and reach of your crisis response.
This is exactly what our online video magazines at Cantaloupe.tv do. We specialize in producing authentic, online video content which is the exactly what you need when communicating a crisis situation. And our web video platform, Backlight.tv, makes it easy to get that video up immediately.
The last thing you want to be worried about in a crisis is about how to get your video online. Backlight handles everything you need to get that video up immediately. Things you don't need to worry about with Backlight:
The file type. We handle mov conversion, mp4 conversion, mpeg conversion, flv conversion, and more
The online video player. Backlight provides you with that as well as an easy to use embed code
Online video hosting service. That's also included out of the box.
Distribution. Backlight helps you get your video on YouTube, Facebook, LinkedIn, blogs, email campaigns, Twitter, partner websites, or wherever else you distribute online
Video analytics. Backlight provides you with all the online video tracking you'll need to determine the effectiveness of your story.
So don't wait for a crisis to hit before you start thinking about online video marketing and the video platform you need to distribute it. Take a look at our offering now.
A recent study by TubeMogul shows that a large protion of online video views are being driven by blogs. TubeMogul is a service that allows you to upload your online videos and then distribute them to over two dozen video sharing sites such as YouTube, Yahoo, and Google with a single click. As much as email marketing and social media may seem to be the best distribution channels to share your videos for viral marketing, this study is begging to differ.
The key to this study is that you still need a video content management system that can allow you to output your videos into the necessary formats, allowing you to upload your videos to a solution such as TubeMogul.
With Cantaloupe's Backlight Saas video system you are able to download your online videos directly to your local machine in the necessary formats to not only upload them to a solution like TubeMogul, but other social media sites as well.
Many of the video content management systems available right now will provide upload conversion, but do not allow for download conversion. Because you are sometimes faced with the fact that your videos were produced by a second party this becomes and extreme monetary value for your company.
Once you are able to output your videos in the necessary video format you can then not only embed your videos into your blog, but you give others the opportunity to embed your videos into their blogs from not only Backlight but multiple video sharing sites.
The more accessible your videos are the more people are going to embed them causing a higher rate of engagement. For more information about Cantaloupe's Backlight video content management system click here.
Looking for a complete blogging software solution for your business? Check out Compendium Blogware for all your business blogging needs.
The Cantaloupe folks are a unique variety. They challenge one another and keep raising the bar. They do this with their work, on the parking lot basketball court and now on they have decided pushups is the next mountain to scale. This has spread from our production team down the hall to our founder's office and around the corner to our fearless leader, Stacy*. 
It is well known that when planning anything properly, one must aim then fire. When it comes to online video, however, most people fire then try to aim. Let me explain. Many times people will think of a "cool" or "interesting" idea for a web video, but they do little to confirm that this video will actually help them. A good illustration might be how products are introduced to particular markets in modern times. Many people or companies start with a good idea, they manufacture a bunch of gadgets, and then try to create a need in a market. Conversely, the most successful businessmen first find a market, unearth that market's most glaring heartaches, and create products to alleviate that pain. Many people with good intentions fall victim to the first kind of thinking, in business AND with video marketing. Before you consider ideas for video, it is wise to first consider what your overall marketing goals are. Once you've determined what those goals are, you must then ask yourself questions such as, "Where are we falling short?" and "What are the most difficult goals to achieve?" Once you've unearthed your organization's own heartaches, it's much easier to determine where video can help, and what the content of that video should be. So don't put the cart before the horse; identify your overall needs, then decide where video can enhance.
Check out this 
The key to this study is that you still need a video content management system that can allow you to output your videos into the necessary formats, allowing you to upload your videos to a solution such as TubeMogul.
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