Video Management System

VideoHere joins other video solutions in Delivra's suite of email marketing solutions but at a price point that makes it affordable for every marketer, according to Neil Berman, president of Delivra. "VideoHere is the kind of plug and play video integration tool that our clients have been asking for. The affordable system -- starting at just $50 a month -- is easy to use, feature rich, and provides insight into the success of each video.

The integration with VideoHere enables Delivra's clients to insert videos into their email campaigns with one-click, without the need for programming. Marketers can link video play buttons to a pre-built landing page developed by VideoHere or a marketer's custom-built landing page. Marketers measure video performance with detailed tracking of video impressions, views, times completed, times shared, days viewed and drop off rate. The video player allows advanced sharing of videos via email, Twitter, Facebook and by embedded links on websites or blogs.

To learn more and to get started watch our short video.

About Delivra
Delivra offers permission-based email marketing software and personalized services at an attractive price. Delivra has clients nationwide of all sizes and in all major industries. Clients include Del Monte, American Legion, National Geographic, Butler University, US Rowing, Harris Connect and Samsung. Founded in 1999, Delivra is a privately held company headquartered in Indianapolis. For more information, visit www.delivra.com.
 

1. It's what viewers want. People don't want to watch commercials on the internet
2. People use the internet to seek the truth. Being unscripted and sincere, authentic web video helps people get at the truth.
3. The internet is about long-term conversations. Interview-style shooting is more practical and cost effective and allows for producing multiple videos.

• Consumers do not trust advertising. Dan Ariely has demonstrated that messages attributed to a commercial source have much lower credibility and much lower impact on the perception of product quality than the same message attributed to a rating service. Forrester Research has completed studies that show that advertising and company sponsored blogs are the least-trusted source of information on products and services, while recommendations from friends and online reviews from customers are the highest.
  
• Consumers do not want to view advertising. Think of watching network TV news and remember that the commercials on all the major networks are as closely synchronized as possible.  Why?  If network executives believed we all wanted to see the ads they would be staggered, so that users could channel surf to view the ads; ads are synchronized so that users cannot channel surf to avoid the ads.
  
• And mostly consumers do not need advertising. My own research suggests that consumers behave as if they get much of their information about product offerings from the internet, through independent professional rating sites like dpreview.com or community content rating services like Ratebeer.com or TripAdvisor

1. Yahoo Video
2. Google Video
3. Windows Live Video
4. MSN Video
5. AOL Video

• Unscripted would have been better. They obviously decided to script some of this. I think it's bearable, but I also think they easily could have captured the comments they needed without scripting and it would have been a lot better.
• Repurposing this digital video works here. I'm pretty sure this video wasn't produced specifically for the web. I think it was originally shown in a big room with a lot of people. It works for the web for a number of reasons but a couple are 1) It's not a commercial. It's entertaining so people watch it. 2) If a video is shot in high enough quality for off-internet, that means it's usually high enough quality for the internet.
• Authenticity and vulnerability make for great content. Bill isn't afraid to make fun of himself, which is refreshing. 

If you're reading this blog, there's a good chance you're hip to "cloud computing," and if you're not, well actually, you probably still are whether you know it or not.

If you've interacted with any application on the web (a daily, if not almost hourly occurrence for most people) then you've taken part in some form of cloud computing. Using gmail? That's cloud computing. Using wordpress or some other blogging application? Cloud computing. How about Facebook, Myspace, Linkedin, etc.? You get the picture.

Cantaloupe is a big proponent of the cloud, seeing as how so much of what we do exists there including our video magazines and our to be released online video management system Backlight 2.0.

So it's only fitting that we should sponsor CloudCamp - Indianapolis, which is being hosted by one of our clients and services provider Bluelock.

Here's more information if you're interested in attending. Registration is free:

When: Wednesday, January 28th. 5-9:15pm.
Where: Bluelock, 325 Morenci Trail, Indianapolis, In 46268