Tip #3 Don't be afraid to leave the tripod behind.This one is pretty simple. With movies like Cloverfield, reality TV, and even scripted shows like The Office becoming more and more popular, people are getting used to a little shake on the screen. This fact is of great value to the Guerrilla Video Producer, so take advantage of this in your web video.
It seems like time is always against us in the field. Our clients are busy, and so are we. Setting up and tearing to down shots takes a lot of time, and it prevents the subject (who probably isn't used to being on camera) from getting comfortable.
The biggest advantage is it makes you mobile. Now you can do an interview in a car or walking down a hallway. This adds a subtle sense of urgency to your web video, and often adds natural pacing to otherwise potentially dull topics.
Normally a story about handing out some awards probably wouldn't be a very engaging web video, but the constant motion (and a good character) tend to keep people engaged.
I'm not saying you don't ever need to use a tripod, but don't be afraid to leave it behind sometimes.
Justin Gutwein
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