We did a webinar with Slingshot SEO on July 29th and it was a great success with close to 100 participants. We had many requests for an archived version, so guess what, we did a video! Check it out, forward to your collegues, and give me feedback on how we could make it better and other topics you are interested in for future webinars.
We did a webinar with Slingshot SEO on July 29th and it was a great success with close to 100 participants. We had many requests for an archived version, so guess what, we did a video! Check it out, forward to your collegues, and give me feedback on how we could make it better and other topics you are interested in for future webinars.
We've set an expectation that Cantaloupe's team will provide new (hopefully useful) information about online video marketing, video SEO and creative online communications everyday through this blog; day in and day out. We've trained you what to expect from our content and when you can expect it online.We didn't post on the Cantaloupe blog Thursday and - let's be honest - I bet you went all day without thinking about us. You might not have even spared a thought about web video as you read through your RSS feed. It's ok. My hurt feelings will heal - after all, it's my own fault.
Out of sight, out of mind, right? Right. It's the same with our blog followers, as with our clients and yours. When we don't blog, you don't think of us or how we can help your business reach it's goals. The same holds true for each of our clients' businesses.
Determining your video distribution schedule and plan is important. Sticking to it is more so. Your audience might miss you the first month you don't release a new video in your epic-sode series or when your video newsletter doesn't arrive on Monday morning as it always has, but they'll soon get over it and move on to something else that caught their attention.
Give them a reason to revisit your site by releasing new episodes of your stories regularly. Give them a reason to come back to your blog to see FlipCam stories of your current projects and a behind-the-scenes of your company that you always post on Fridays. Give them a reason to look forward to opening your email because they know it contains a video about how you are making their lives easier. Set the expectations and don't allow your audience to forget you (like you forgot about us yesterday).
Need help figuring out the right stories, distribution channels and pacing? Let's talk!
Dr. BJ Fogg, the Director of Stanford University's Persuasive Technology Lab, says no. He discusses this and how to change behaviors through video and technology with Grant Crowell of ReelSEO.
It's nice to hear him echo our own Jon DiGregory when he says: "authenticity matters", too.
It's nice to hear him echo our own Jon DiGregory when he says: "authenticity matters", too.
ReelSEO, a leading blog in all things online video, did a post recently on the pros and cons of self-producing your online marketing videos vs. hiring a professional firm. If you're thinking - like many of your peers - "I'll do it myself (or have the intern do it). How hard can it be?", take a gander at the balanced argument they offer.They post comes down on the side of hiring a professional and includes the following benefits:
1. Added value & services from a partner who can bring knowledge and best practices to the table
2. Creative collaboration
3. Minimal wasted time & energy
4. Quality in line with your brand and image
They go on to conclude:
"There are really only three instances when choosing to self-produce is the best choice:
1. When you actually have some video production expertise or talent yourself (or on your staff)
2. When your budget simply leaves no room to hire a professional*
3. The goals of your video actually require it to appear self-produced.
2. When your budget simply leaves no room to hire a professional*
3. The goals of your video actually require it to appear self-produced.
Outside of those three reasons, I would advise almost anyone to look for a professional. There are fewer risks, and the potential for huge upside. And if you value your time, then self-producing can often end up costing you more than paying even high-dollar video production firms to handle the project."
* I'll add one thing to this - be mindful of the style and purpose of your videos. Cantaloupe's authentic video style, for example, helps marketers keep their budgets in check while engaging the viewer, maximizing the bang for your buck. Not all video needs to be highly produced and budget-breakingly expensive.
Remember: video production is only one of the hurdles to take into consideration. Learn about the five hurdles of online video during our weekly webinar.
For some time now I've been stating that it will get to a point where every business will need at a minimum an "about us" video on the home page of their website to compete (now I actually think it's more like a video on every page that has a major topic or offering). I ran across this article by Mark Robertson from ReelSEO that featured an online video that speaks to the fact that Google is now being aggressive about indexing the videos on your website making more than ever a need for marketers to jump over the "we don't need video" line.
For you non-internet "geeky talk" folks, this means that the king of SEO is trying to help people find your videos easier and will reward those that do it right by pushing your relevant videos "up" on the search page. But, it's only for those companies that actually have videos on their web site along with some know how on how to publish them with the correct sitemap.
Just watch the video and you'll get what I mean:
For you non-internet "geeky talk" folks, this means that the king of SEO is trying to help people find your videos easier and will reward those that do it right by pushing your relevant videos "up" on the search page. But, it's only for those companies that actually have videos on their web site along with some know how on how to publish them with the correct sitemap.
Just watch the video and you'll get what I mean:
I came across this resource today, and it is a must have for all content publishers, online video marketers, and techy or non-techies alike.
Click here to view the overview online video, read a best practice about Discovery Channe, and read help articles.
Good luck in increasing your SEO footprint. Video is a powerful SEO booster. Want to learn more? Sign up for our upcoming Webinar "Video SEO--the hype and how video can improve SEO results"
This short series touches on tips for optimizing your online videos for SEO (Search Engine Optimization). Some of these are second nature, but it's always worth the reminder.
Go Beyond YouTube
You've heard us say it before - YouTube is a good distribution channel, but it is still just a distribution channel. Regardless where your marketing, branding and culture videos are published (hosted), they should be embedded on your website.
Your visitors, once they find the video through a search, will be driven to a website to view it. Why send them to YouTube or another outlet when your site's SEO could be benefitting from it's views. Traffic to your site and length of time spent on your site are factors search engines take seriously when serving up search results.
Think of YouTube as the search engine that it is. Help your viewers find you in and when they are looking there. Otherwise, help them to find your website - with all of your calls to action and valuable information - when they are using Google, Yahoo or any of the other website search engines.
Go Beyond YouTube
You've heard us say it before - YouTube is a good distribution channel, but it is still just a distribution channel. Regardless where your marketing, branding and culture videos are published (hosted), they should be embedded on your website.
Your visitors, once they find the video through a search, will be driven to a website to view it. Why send them to YouTube or another outlet when your site's SEO could be benefitting from it's views. Traffic to your site and length of time spent on your site are factors search engines take seriously when serving up search results.
Think of YouTube as the search engine that it is. Help your viewers find you in and when they are looking there. Otherwise, help them to find your website - with all of your calls to action and valuable information - when they are using Google, Yahoo or any of the other website search engines.
This short series touches on tips for optimizing your online videos for SEO (Search Engine Optimization). Some of these are second nature, but it's always worth the reminder.
Always Provide an HTML Link
Some video management platforms, including Cantaloupe's Backlight software, allow you to place calls to action within your online video as you wish. This is a great opportunity to drive your viewer to take a specific action, such as 'register for the webinar' or 'get more information on our new product enhancements'.
Using such features in the video management system also allows you to change your calls to action on the fly, rather than re-engaging with your editor.
By adding an HTML link behind these calls to action, you will drive more traffic to and within your site. This is especially important to do if you are distributing your videos outside of your website. Search engines view these inbound links as a popularity contest. The more (quality) inbound links you have to your site, the more popular and credible the search engines believe your site to be.
Plus, you want to make sure your viewers find their way to you, right?
When you couple online video with a strong SEO strategy, you can drive results in the form of your website’s search engine ranking, generation of additional traffic, and more video views which can create more leads for your organization. Join Cantaloupe.TV and Slingshot SEO as they share the value of online video and tips on how to implement video SEO in the upcoming webinar, "Video SEO—the hype and how video can improve SEO results".
Webinar Details:
Webinar Details:
- Date: Thursday, July 29, 2010
- Time: 2:00 PM EDT/11:00 PDT
- (45 minutes)
- What is video SEO and why is it important?
- How to drive more visitors to your web properties and convert them once they're there
- Tips and industry best practices
This short series touches on tips for optimizing your online videos for SEO (Search Engine Optimization). Some of these are second nature, but it's always worth the reminder.
Provide Excellent Content
Average time on site is a measure of success search engines take into account when determining the quality of your site. SEO is a fine art and this is just one factor, but it is a factor. The quality and relevance of content will keep people on your site and help you become more attractive to search engines.
As part of your video strategy, take into account who your ideal viewers is, what they will find to be valuable content, and what you can teach them. This is an opportunity to showcase your knowledge and skill and to position yourself as an expert.
Although the average length of a video online is 3.8 minutes (ComScore, 2009), your video must be able to hold their attention, convey your message and achieve the online marketing goals you have set out for it... regardless of length.
Provide Excellent Content
Average time on site is a measure of success search engines take into account when determining the quality of your site. SEO is a fine art and this is just one factor, but it is a factor. The quality and relevance of content will keep people on your site and help you become more attractive to search engines.
As part of your video strategy, take into account who your ideal viewers is, what they will find to be valuable content, and what you can teach them. This is an opportunity to showcase your knowledge and skill and to position yourself as an expert.
Although the average length of a video online is 3.8 minutes (ComScore, 2009), your video must be able to hold their attention, convey your message and achieve the online marketing goals you have set out for it... regardless of length.
This short series touches on tips for optimizing your online videos for SEO (Search Engine Optimization). Some of these are second nature, but it's always worth the reminder.
Make Your Title Count
There are two main reasons why your title is important. First, a great video title can grab the viewer's attention.
Secondly, like titles to blog posts, the title of your online marketing video helps you pull powerful traffic to your site. When using appropriate keywords in your title, your page is more likely to show up higher in search engine results when people are searching on your topic. The major search engines admittedly place greater weight on keywords tied to videos than text alone. Why not take advantage of this opportunity?
Make Your Title Count
There are two main reasons why your title is important. First, a great video title can grab the viewer's attention.
Secondly, like titles to blog posts, the title of your online marketing video helps you pull powerful traffic to your site. When using appropriate keywords in your title, your page is more likely to show up higher in search engine results when people are searching on your topic. The major search engines admittedly place greater weight on keywords tied to videos than text alone. Why not take advantage of this opportunity?
Search engine optimization for online video (SEO) remains a hot topic in the world of online marketing. Here are a few tips & tricks to getting the most bang for your buck.1. Make sure you use your keywords in your video's title, description and tags. The tool you use to manage your web videos should enable you to specify these pieces of information and adjust them over time.
2. Use the content of your website to support your video's SEO. Place your video on a page that makes sense to its message and tags. Let the textual content of the page reinforce the content of your video. This will make it easy for Google and the other search engines to figure out what your videos are all about and serve them up as results.
3. Target specific search phrases, not just single words. "Cupcakes with organic frosting" is better than "cupcakes" (if you're an organic bakery) or "authentic video production in Indiana" rather than "online video" (if you are Cantaloupe).
Marketpath's Content Management System and Video Management Software from Cantaloupe.tv provide users a more engaging experience.
Content management solution provider Marketpath, Inc. has just announced the addition of VideoHere to its SaaS web content management solution. This integration offers Marketpath users the ability to seamlessly utilize video in their web pages therefore providing highly relevant and engaging content. VideoHere allows users to point-and-click to upload, customize, embed, and track videos in their web pages. It is licensed from Cantaloupe.TV, LLC, an online video solutions company that provides an end-to-end solution for marketing with online video.
Directly from their Marketpath account, customers can easily manage a video library, add video to web pages, and track video metrics. Users can upload MP4, MOV, FLV, MPEG, WMV, and AVI videos to an online video library. Further, impressions, clicks, views, drop-offs, view times, and viral sharing can be measured so that marketers know how their videos perform.
“Adding video to web pages provides website visitors a more engaging experience and allows marketers to better meet their goals,” says Matt Zentz, CEO of Marketpath. “Studies show that 65% of viewers watch online video to completion, while less than 10% read a text-only site in its entirety. Keeping visitors glued to their content helps companies better deliver a message to their intended target. VideoHere is a powerful tool to help ensure that our client’s audiences engage more deeply and longer on their websites. And with Marketpath’s VideoHere integration, it is now just as easy to add video to your website as it has always been to add images and image galleries to landing pages.”
Other added advantages of VideoHere are that an online marketer is able to enhance SEO efforts and also increase their social media footprint. VideoHere includes an out of the box tool that tags videos for search engines, and the video player includes features which allow the viewer to easily share videos with their network and post to social media outlets.
“Videos are delivered to viewers via well known and respected Content Delivery Networks, ensuring the best viewing experience possible,” says Stacy Billanti, Cantaloupe’s President. “Marketpath customers will now have an advantage over their competition by being able to effectively and easily use video in their websites. Further, they will have access to a video hosting library that is reliable and scalable to support large spikes in web traffic.”
Content management solution provider Marketpath, Inc. has just announced the addition of VideoHere to its SaaS web content management solution. This integration offers Marketpath users the ability to seamlessly utilize video in their web pages therefore providing highly relevant and engaging content. VideoHere allows users to point-and-click to upload, customize, embed, and track videos in their web pages. It is licensed from Cantaloupe.TV, LLC, an online video solutions company that provides an end-to-end solution for marketing with online video.
Directly from their Marketpath account, customers can easily manage a video library, add video to web pages, and track video metrics. Users can upload MP4, MOV, FLV, MPEG, WMV, and AVI videos to an online video library. Further, impressions, clicks, views, drop-offs, view times, and viral sharing can be measured so that marketers know how their videos perform.
“Adding video to web pages provides website visitors a more engaging experience and allows marketers to better meet their goals,” says Matt Zentz, CEO of Marketpath. “Studies show that 65% of viewers watch online video to completion, while less than 10% read a text-only site in its entirety. Keeping visitors glued to their content helps companies better deliver a message to their intended target. VideoHere is a powerful tool to help ensure that our client’s audiences engage more deeply and longer on their websites. And with Marketpath’s VideoHere integration, it is now just as easy to add video to your website as it has always been to add images and image galleries to landing pages.”
Other added advantages of VideoHere are that an online marketer is able to enhance SEO efforts and also increase their social media footprint. VideoHere includes an out of the box tool that tags videos for search engines, and the video player includes features which allow the viewer to easily share videos with their network and post to social media outlets.
“Videos are delivered to viewers via well known and respected Content Delivery Networks, ensuring the best viewing experience possible,” says Stacy Billanti, Cantaloupe’s President. “Marketpath customers will now have an advantage over their competition by being able to effectively and easily use video in their websites. Further, they will have access to a video hosting library that is reliable and scalable to support large spikes in web traffic.”
Recently we talked about how simply having videos on your website will help increase your sales (regardless whether people actually watch the videos). But, is their existence enough? Is there more you can do to maximize the opportunity?
What’s the best way to display video on landing pages?
What else should I know?
What’s the best way to display video on landing pages?
Although overall product web videos are a strong sales tool, not all video displays are created equal. The three main ways most e-commerce sites choose to display video to site visitors are via a link, as a “watch video” icon, or embedded in the actual product page.
While all methods are effective, embedding a professional video player - such as the options available through Backlight - in the product page will generally generate a higher view rate. Industry research has show that if you add a simple link to a video from any given product page, you can expect something between a 5%-15% video view rate. The same research shows that a video player embedded on the same page will deliver a view rate ranging from 10%-35%.
Both are viable options, and number are not the only thing that matters. Beyond the number of views generated you need to think about appearances. The display format you choose depends on the type of page real estate you want to allocate to video. But remember, your shoppers respond positively to videos so a visible spot is in the upper portion of the page is best.
While all methods are effective, embedding a professional video player - such as the options available through Backlight - in the product page will generally generate a higher view rate. Industry research has show that if you add a simple link to a video from any given product page, you can expect something between a 5%-15% video view rate. The same research shows that a video player embedded on the same page will deliver a view rate ranging from 10%-35%.
Both are viable options, and number are not the only thing that matters. Beyond the number of views generated you need to think about appearances. The display format you choose depends on the type of page real estate you want to allocate to video. But remember, your shoppers respond positively to videos so a visible spot is in the upper portion of the page is best.
What else should I know?
In most cases and across all verticals, video is a proven and effective tool for increasing conversion rates. However, poorly executed or shoddy video may have a detrimental effect on your site. This should come as no surprise as we’re all well aware of the damage that inadequate copy-writing or unimpressive photos can cause. In short, video obeys the same fundamental rules governing the performance of all mediums – quality matters!
That’s why, whatever video strategy you choose, it is imperative to continue to measure performance according to the parameters for success that you have established. Once you learn what works best for converting sales on your site, you can focus on doing more of the same and getting the most out of your product videos.
Although we've been talking about online video marketing in a retail context, this information is equally applicable to service companies as well. Look at the commodity you are selling - sneakers, people, knowledge... and focus on how a strong video marketing strategy - including distribution and placement - can increase your lead conversion through video on your website.
A special thank you to Mark Robertson, online video marketing and search engine optimization (seo) specialist, for showcasing the power of video placement.
Although we've been talking about online video marketing in a retail context, this information is equally applicable to service companies as well. Look at the commodity you are selling - sneakers, people, knowledge... and focus on how a strong video marketing strategy - including distribution and placement - can increase your lead conversion through video on your website.
A special thank you to Mark Robertson, online video marketing and search engine optimization (seo) specialist, for showcasing the power of video placement.
Videos on your website will increase sales and conversions. We all agree. But, did you know that they can do so even if your site visitors don't watch the videos?
While adding web video to your online store isn’t exactly new, it is still a medium in its infancy. Only within the last year or so have retailers begun to wake up to the power of video as a marketing tool that builds customer confidence and increases conversion rates. The amazing thing about video is that it works to this effect whether it’s watched or not. In other words, just by adding product videos to your site, whether they’re watched or not, will help move products.
While adding web video to your online store isn’t exactly new, it is still a medium in its infancy. Only within the last year or so have retailers begun to wake up to the power of video as a marketing tool that builds customer confidence and increases conversion rates. The amazing thing about video is that it works to this effect whether it’s watched or not. In other words, just by adding product videos to your site, whether they’re watched or not, will help move products.
Why add video to product pages? Because simply put, product videos sell products. While shoppers who actually view a product video are buying at a higher rate than those who choose not to watch the video, what has proven even more interesting is the fact that people who do NOT watch the video are converting at a significantly higher rate than shoppers viewing the same product page without the option for video viewing.
So, it turns out that just offering the option to watch a product video is already a selling point. How could that be?
I believe that it has to do with consumer behavior and the trust factor. People feel more secure if they know you are able to show video on your site. 1) Because it means you trust your product enough to show it in full multi-dimensional format, and 2) Because it means you are an etailer that invests in your site, bringing your customers the best user experience possible. It makes your site seem more reliable which in turn increases consumer confidence.
If I look at it from another perspective altogether, I’d perhaps equate it to the fact that while I may not be an opera fan, I like the idea of living in a city that has an opera. It’s about options. In other words, while I may not use a particular service, I like to know that it’s there. I can recognize its benefit without the need to use it, and it says something positive about the place, or site, I’m visiting.
Is just having video on your site enough? In an upcoming post, we'll explore the best way to display your videos to optimize conversions and maximize user experience through online video management platforms.
A special thank you to Mark Robertson, online video marketing and search engine optimization (seo) specialist, for showcasing the power of video placement.
Video SEO: Phase 1 – The Basics
When spending time and money implementing a video SEO strategy, it’s important to implement techniques that will make the biggest difference first. Start with the basics first:
Submit a Video Sitemap to Google
Submitting a web video sitemap to Google is the best way to get your videos listed within Google search results. Your videos will not only get listed within the video search results, but people can watch your video directly from Google. Now, with Google’s integrated search results, your video has a chance of showing up as a video result within the main Google search results. Make sure to include all the basic metadata along with a video thumbnail location, player location, and “yes” for the allow_embed attribute within the player location row. It’s also important to spend time setting targeted video titles, descriptions, and keywords within your video sitemap.
Traditional SEO Techniques Still Apply
Create descriptive, relevant video titles, descriptions, and keywords. It’s best to have one place to manage video metadata so that you can easily update it as you continually optimize your videos for search. Think about your target audience when setting your keywords and other metadata. Take advantage of the description and keywords HTML meta tags on your video pages.
Just as with traditional SEO, links back to your content are also very important with video SEO. Link to your videos from your website, blogs, partner sites, forums, etc.
New Content is King
Posting new video content on a regular basis not only keeps your online audience engaged, but also affects how search engines index your videos. Newly published videos show up much higher in video search results on Google.
“Contextualize” Your Videos
Embed your videos next to relevant HTML content. Consider including video title, description, and keywords in close proximity to the video player embed code. Since search engines cannot read video content yet, this contextual text content enables your video to be indexed properly.
Create a Descriptive, Unique URL for Each Video
Just like traditional SEO for web pages, you need to create a unique URL for each video. This doesn’t mean a unique URL to the video file, but a unique URL to the HTML page where you embedded the video. Also make sure to make the URL descriptive. For example: http://www.cantaloupe.tv/videos/backlight-video-platform-overview-video.html
Stay tuned for more tips in my future Phase 2 posting, or, download our free video SEO white paper here.
When spending time and money implementing a video SEO strategy, it’s important to implement techniques that will make the biggest difference first. Start with the basics first:
Submit a Video Sitemap to Google
Submitting a web video sitemap to Google is the best way to get your videos listed within Google search results. Your videos will not only get listed within the video search results, but people can watch your video directly from Google. Now, with Google’s integrated search results, your video has a chance of showing up as a video result within the main Google search results. Make sure to include all the basic metadata along with a video thumbnail location, player location, and “yes” for the allow_embed attribute within the player location row. It’s also important to spend time setting targeted video titles, descriptions, and keywords within your video sitemap.
Traditional SEO Techniques Still Apply
Create descriptive, relevant video titles, descriptions, and keywords. It’s best to have one place to manage video metadata so that you can easily update it as you continually optimize your videos for search. Think about your target audience when setting your keywords and other metadata. Take advantage of the description and keywords HTML meta tags on your video pages.
Just as with traditional SEO, links back to your content are also very important with video SEO. Link to your videos from your website, blogs, partner sites, forums, etc.
New Content is King
Posting new video content on a regular basis not only keeps your online audience engaged, but also affects how search engines index your videos. Newly published videos show up much higher in video search results on Google.
“Contextualize” Your Videos
Embed your videos next to relevant HTML content. Consider including video title, description, and keywords in close proximity to the video player embed code. Since search engines cannot read video content yet, this contextual text content enables your video to be indexed properly.
Create a Descriptive, Unique URL for Each Video
Just like traditional SEO for web pages, you need to create a unique URL for each video. This doesn’t mean a unique URL to the video file, but a unique URL to the HTML page where you embedded the video. Also make sure to make the URL descriptive. For example: http://www.cantaloupe.tv/videos/backlight-video-platform-overview-video.html
Stay tuned for more tips in my future Phase 2 posting, or, download our free video SEO white paper here.
YouTube is a popular and effective distribution channel for your interactive marketing videos - especially those you hope to go viral. But it is just that - a distribution channel. It is not your far-reaching online video platform solution for video hosting, publishing, distribution and measurement. I digress... YouTube is an effective distribution channel and a great way to drive traffic back to your site.
We've already talked about SEO as it relates to getting your website and your online video messages found - getting found is critical, yes? Yes. Think about the other factors in getting a high placement on a search results page - number of visits, relevant content throughout a site, Google Page Rank (specifically for Google searches).
Think about this - YouTube gets millions of page views a day and has a high Google Page Rank (9). When someone searches the web to find a video tagged with your keywords, do you think they'll end up on your company's website, surrounded by your messaging and calls to action or do you think they'll end up on YouTube, surrounded by other distractions or worse - your competitors' videos and offerings?
YouTube is a good distribution channel, but is no substitute for good web marketing practices, well produced and well tagged videos provided to your customers on your website, and through your controlled distribution methods.
We've already talked about SEO as it relates to getting your website and your online video messages found - getting found is critical, yes? Yes. Think about the other factors in getting a high placement on a search results page - number of visits, relevant content throughout a site, Google Page Rank (specifically for Google searches).
Think about this - YouTube gets millions of page views a day and has a high Google Page Rank (9). When someone searches the web to find a video tagged with your keywords, do you think they'll end up on your company's website, surrounded by your messaging and calls to action or do you think they'll end up on YouTube, surrounded by other distractions or worse - your competitors' videos and offerings?
YouTube is a good distribution channel, but is no substitute for good web marketing practices, well produced and well tagged videos provided to your customers on your website, and through your controlled distribution methods.
Do we really need to talk about this one? Sadly, some of us do. (Not you, of course; some of your competitors need this reminder, though, so bear with me.)
Placing a video on your website is a fantastic way to improve your SEO (Search Engine Optimization) results. We all get that. Just having a video on your site will help some, but there is more you can do in order to get the most bang for your buck.
To get found by Google and other search engines and to get elevated to the top of the search results page, you must properly tag your videos. You can do this manually in the code of your web page or you can use tools, such as those provided in the Backlight online video management system, to optimize the video and embed code.
It doesn't matter how great your video or product or messaging is if you aren't found by your target market. To learn more about enhancing your SEO results with video, click here to download our white paper "What everyone needs to know about about video SEO."
Placing a video on your website is a fantastic way to improve your SEO (Search Engine Optimization) results. We all get that. Just having a video on your site will help some, but there is more you can do in order to get the most bang for your buck.
To get found by Google and other search engines and to get elevated to the top of the search results page, you must properly tag your videos. You can do this manually in the code of your web page or you can use tools, such as those provided in the Backlight online video management system, to optimize the video and embed code.
It doesn't matter how great your video or product or messaging is if you aren't found by your target market. To learn more about enhancing your SEO results with video, click here to download our white paper "What everyone needs to know about about video SEO."
ReelSEO.com, an online video blog that I follow, recently posted what they believe are the most common mistakes marketers make with their web video projects. None of the mistakes in this series should be a surprise to you. It is, however, good to be reminded what can be done in order to get the best possible benefits from the videos that are part of your online marketing campaigns.
Today, we'll start with one of my favorites: Video is an afterthought.
As we've been preaching a lot lately, look at your overall company and marketing goals and all of the media you intend to employ - tradeshows, industry publications, your website, billboards, etc. and include online video as well as offline. Determine your overarching message, then evaluate what is appropriate to be communicated through each of these outlets. Be careful not to overlook any of the tools at your disposal to get your message out.
Stay tuned for a few more common, yet avoidable, online marketing mistakes.
Today, we'll start with one of my favorites: Video is an afterthought.
As we've been preaching a lot lately, look at your overall company and marketing goals and all of the media you intend to employ - tradeshows, industry publications, your website, billboards, etc. and include online video as well as offline. Determine your overarching message, then evaluate what is appropriate to be communicated through each of these outlets. Be careful not to overlook any of the tools at your disposal to get your message out.
Stay tuned for a few more common, yet avoidable, online marketing mistakes.
Using Video to Improve Your Email Marketing Campaigns
We all want our email marketing campaigns to perform better don't we?
Well Cantaloupe is here to help. Our new whitepaper:
"Using Video to Improve your Email Marketing Campaigns" will share the reasons why you should be using videos in your emails, how to do it, and industry best practices.
Learn all about:
- Raising click-through rates by 2-3x
- Video email best practices
- How to move more subscribers to your landing pages
- Maintaining ongoing conversations with customers
Click here to sign up for this helpful online marketing whitepaper.
To learn more web video best practices, sign up for our other whitepapers:
Click here for "What Everyone Needs to Know about Video SEO".
Click here for "How to leverage online video in your social media channels".
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