What the heck am I talking about? Well, there's a new vocabulary forming around SEO, and particularly internet video SEO, and I finally have a clearer picture (literally) of key distinctions between types of "universal search" results.
For a long time now, I've heard and thus repeated, that when a video thumbnail shows up as part of a regular google search, it's referred to as "Universal Search." I now know there are two types: Blended Universal and Universal One-Box
The easiest way to tell the difference is to refer to these pictures:
Example of "Blended Universal Result" for "Laughter Yoga"
Example of "Universal One-Box Result" for "Short Video"
Hopefully this helps you better understand how videos show up in Google's standard search. While both results are a huge accomplisment for any organization trying to optimize its video for search, in my opinon, the "Universal Blended" result will be more highly regarded by searchers. It has the appearance of a more organic search result and suggests more relevant content.
But that's just my opinion...
For a long time now, I've heard and thus repeated, that when a video thumbnail shows up as part of a regular google search, it's referred to as "Universal Search." I now know there are two types: Blended Universal and Universal One-Box
The easiest way to tell the difference is to refer to these pictures:
Example of "Blended Universal Result" for "Laughter Yoga"
Example of "Universal One-Box Result" for "Short Video"
Hopefully this helps you better understand how videos show up in Google's standard search. While both results are a huge accomplisment for any organization trying to optimize its video for search, in my opinon, the "Universal Blended" result will be more highly regarded by searchers. It has the appearance of a more organic search result and suggests more relevant content.
But that's just my opinion...
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