Web Video

organic |ôrˈganik| denoting a relation between elements of something such that they fit together harmoniously as necessary parts of a whole characterized by natural development

They say if it looks like a duck, and it sounds like a duck, then it must be a duck. Well, with web video, this isn't really true. All of our marketing friends that are used to producing commercials for TV have jumped over to web video. Unfortunately for us, instead of making real content for the web, they have brought over the commercials, and put a web video skin on them!

The Internet is about truth, not marketing spin. The previous was nothing more than a commercial skinned to look like a YouTube web video. What does this mean to the average business owner that wants to get some online presence? It means you are paying for a commercial...fullout...actors, writers, sets, the whole nine yards.

Instead of faking reality, just shoot things for real. The following video is about a nurse at a local hospital. The guerrilla video producer didn't have a script, an actress, or a set-in-stone-this-is-the-way-it-has-to-happen plan. He had an idea of what the story should be like, and let it develop naturally, organically, you might say.

A character was chosen and documented for a few hours. By using minimal equipment, he was able to witness a true day in the life of this nurse, and allow the story to naturally tell itself. This saves time, which saves money, and allows clients to have more web videos and more of a presence online.

There is something about the truth that always seems to attract people.